Update to the unacceptable phone number policy (November 2025)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 10 December 2025, we will update the unacceptable phone number section of the Destination requirements policy to include a requirement indicating that phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable. We will begin enforcing the policy update on 10 December 2025, with enforcement ramping up over approximately eight weeks.

In case of disapprovals, you can learn more about how to fix a disapproved ad or asset.

(Posted on 10 November 2025)

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