Update to the Unacceptable Phone Number Policy (November 2025)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On December 10, 2025, we will update the Unacceptable phone number section of the Destination requirements policy to include a requirement indicating that phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable. We will begin enforcing the policy update on December 10, 2025, with enforcement ramping up over approximately 8 weeks.

In case of disapprovals, you can learn more about how to fix a disapproved ad or asset.

(Posted on November 10, 2025)

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