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On 4 December 2025, Google Ads will update its Gambling and games policy for Argentina. We will begin allowing ads from licensed gambling operators in Entre Rios, Mendoza and Santa Fe.
Eligibility to advertise is restricted to entities that have received authorisation from the designated regulatory authorities of each targeted province.
- Advertisers targeting Entre Rios must supply a licence from the Instituto de Ayuda Financiera a la Acción Social (IAFAS).
- Advertisers targeting Mendoza must supply a licence issued by the Instituto Provincial de Juegos y Casinos (IPJC).
- Advertisers targeting Santa Fe must supply a licence from the Caja de Asistencia Social – Lotería de Santa Fe.
| Products allowed | Country-specific certification requirement |
|---|---|
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Online gambling:
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Operator must be province-run or province-licensed entities for the province targeted for ads. Learn how to apply. Current eligible provinces: Buenos Aires, City of Buenos Aires, Entre Rios, Mendoza, Santa Fe. |
| Online-gambling-promoting content | Learn how to apply. |
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect on 4 December 2025.
(Posted November 2025)