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On 16 October 2025, Google Ads will update its Gambling and games policy for Nigeria. We will begin allowing ads from licensed gambling operators in Cross Rivers, Ekiti and Oyo states.
Eligibility to advertise is restricted to entities that have received authorisation from the designated regulatory authorities of each targeted state.
Advertisers targeting Ekiti are required to submit a licence from the Ekiti State Lottery and Gaming Board.
Advertisers targeting Oyo must provide a licence issued by the Oyo State Gaming Board (OYSGB).
Advertisers targeting Cross River must supply a licence from the Cross River State Lotteries and Gaming Agency.
| Product | Allowed? | Details |
|---|---|---|
|
Online gambling |
Allowed with limitations |
Google allows ads promoting the following online gambling content as long as they are licensed by the appropriate state gambling authority in an eligible state. Current eligible state(s): Cross River, Ekiti, Lagos, Oyo
|
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect on 16 October 2025.
(Posted on 1 October 2025)