Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.
On 30 October 2025, we will launch a new message asset requirements Help Centre to indicate the requirements applicable to message assets. We will begin enforcing the policy update on 30 October 2025, with full enforcement ramping up over approximately four weeks.
Message assets will not serve if they don’t comply with this policy and cannot be properly verified. In case of disapprovals, you can learn more about how to fix a disapproved ad or asset.
(Posted on 30 September 2025)