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On 22 October 2025, the Google Ads 'Other restricted businesses: Government documents and services' policy will be updated to clarify that Google will automatically generate a disclosure of 'Not a government website' for your search ads promoting categories of government documents and services enforced under the government documents and services policy, unless you are certified as a government provider. Disclosures will be on all search ad formats.
We will begin rolling out these ad disclosures on 22 October 2025 with full enforcement ramping up over approximately four weeks.
Learn more about the Other restricted businesses: Government documents and services policy.
(Posted on 22 September 2025)