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In August 2024, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run ads for sports betting from certified, state-licensed entities in Missouri from August 15, 2025.
Advertisers must apply for certification.
Application for certification will be open to advertisers who wish to promote online gambling content in this region effective immediately.
(Posted on August 15, 2025)