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In October 2025, we will update the language in the CSAI ads policy to improve clarity and transparency.
The policy header will be updated to 'Child sexual abuse and exploitation' (CSAE). The change to CSAE aligns with industry best practices and provides advertisers with transparency regarding the policy's comprehensive scope, which covers various forms of abuse and exploitation.
The CSAE policy will now read:
The following is not allowed:
Content promoting or facilitating the sexual abuse or exploitation of minors or content that otherwise sexualises or condones behaviour which endangers children (e.g. sexual extortion, grooming, trafficking).
Examples (non-exhaustive):
- Child sexual abuse material (CSAM)
- Offering, advertising or soliciting CSAM
- Instructions on how to create CSAM or how to abuse, groom or sexually extort a child
- Under 18s teen-themed pornography
- Child grooming
- Sextortion
- Content that sexualises minors
- Trafficking of a child
As at 22 October 2025, violations of this policy will be considered egregious. If we find violations of this policy, we will remove such content and suspend the Google Ads accounts without prior warning, which will restrict capacity to advertise with Google Ads again. Action may also include reporting to the National Center for Missing & Exploited Children.
(Posted on 19 August 2025)