Updated cannabis-related content policy (August 2025)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

Update (15 October 2025): The pilot programme eligibility has been expanded beyond the initial scope of federally licensed producers to now include authorised government operators. The change log has been updated to reflect this change.

Google Ads is launching a limited pilot programme in Canada for specific, legally allowed cannabis-related product types or services.

This pilot will run on Search only, beginning from 25 August 2025, for up to 20 weeks. Its purpose is to explore user interest and inform potential future policy updates.

During the pilot, cannabis product ads may be available on Search. If you see relevant ads but prefer not to, you'll have the option to opt out and manage your ad preferences through My Ad Centre.

Participation in this pilot is restricted to federally licensed advertisers and/or authorised government operators in Canada.

(Posted on 20 August 2025)