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Google Ads is launching a limited pilot programme in Canada for specific, legally allowed cannabis-related product types or services.
This pilot will run on Search only, beginning on 25 August 2025, through 31 December 2026. Its purpose is to explore user interest and inform potential future policy updates.
During the pilot, cannabis product ads may be available on Search. If you see a relevant ad but prefer not to, you'll have the option to opt out and manage your ad preferences through My Ad Centre.
Participation in this pilot is restricted to federally licensed advertisers and/or authorised government operators in Canada.
(Posted on 20 August 2025)