Update to Sexual Content Policy (September 2025)

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In September 2025, the Google Ads Sexual content policy will be updated by removing Mature Cosmetic Procedures from policy. This update will be implemented on September 22, 2025, after which we will no longer restrict Mature Cosmetic Procedures in Google Ads under the Sexual content policy. We will begin updating policy enforcement on September 22, 2025, with full deprecation of enforcement happening over approximately 4 weeks.

Ads continue to be subject to all remaining Google Ads’ policies, including Sexual content, and may be restricted or disapproved if policies such as Sexually Suggestive Elements and Themes or Nudity are violated. Additionally, Ad protections for children and teens continue to restrict this content for minors.

This policy update will take effect on September 22, 2025.

(Posted on September 4, 2025)