Update to Gambling and games policy: Ukraine (June 2025)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 14 July 2025, Google Ads will update its Gambling and games policy for Ukraine.

We will begin to accept and run ads for online gambling from certified, state-licensed entities and aggregators in Ukraine on 14 July 2025.

Products allowed

Country-specific certification requirement

  • Online poker games
  • Sports betting
  • Online casino games
  • State lotteries

Operators and advertising agencies must be appropriately authorised by the Ukraine authorities. For each category of gambling a separate licence is required.

See how to apply.
Online gambling-promoting content

Operators and advertising agencies must be appropriately authorised by the Ukrainian authorities.

See how to apply.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on 14 July 2025.

(Posted on 30 June 2025)

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