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On 18 June 2025, Google Ads will amend the application process for licensed gambling app operators in Brazil. This update will allow eligible advertisers to promote their apps, provided they demonstrate a clear connection between their app, their valid licence and the corresponding web domain.
To advertise on Google Ads in Brazil, all online gambling operators must hold a valid licence from the relevant Brazilian gambling authority, as is outlined in the Gambling and games policy. In addition, to advertise apps, the operator must include on the domain listed on its official register entry a prominent and functional link that connects it to the app listing on the App Store or Play Store.
Advertisers must apply for certification. As part of the application, advertisers will need to submit comprehensive app details. Applications that don't meet the requirements will not be certified.
Updated policy language
Brazil
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Products allowed |
Country-specific certification requirement |
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Online gambling:
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Operators must be licensed by the Brazilian gambling authorities. For apps: A prominent and functioning link to the app's listing on the App Store or Play Store is required on the operator's officially registered domain. See how to apply. |
The Gambling and games application form will be updated when the allowance goes into effect on 18 June 2025.
(Posted on 16 June 2025)