Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
On August 1, we will update the Unverified phone number section of the Destination requirements policy to make this requirement applicable to message assets, in addition to call-only ads, call assets, and location assets. We will begin enforcing the policy update for newly created message assets on August 1. For existing message assets, we will begin enforcing the updated policy on September 1.
Message assets will not serve if the associated phone number does not comply with this policy and cannot be properly verified. In case of disapprovals, you can learn more about how to fix a disapproved ad or asset.
(Posted on July 1, 2025)