Update to healthcare and medicines policy (July 2025)

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In July 2025, the country-specifics of the healthcare and medicines policy will be updated to allow telemedicine providers to promote prescription drug services in the United Kingdom and Singapore.

The country-specifics of the United Kingdom will be updated to include:

Product	Allowed?
Telemedicine	Allowed with limitations Google allows the promotion of prescription drug services by telemedicine providers that are certified by LegitScript’s Healthcare Merchant Certification Programme. Advertisers cannot promote prescription drugs in their ads and landing pages. Learn more or apply for LegitScript certification. Advertisers must also be certified with Google. See how to apply.

The country-specifics of Singapore will be updated to include the following:

Product	Allowed?
Telemedicine	Allowed with limitations Google allows the promotion of prescription drug services by telemedicine providers that are licensed under the Healthcare Services Act (HCSA). Advertisers must also be certified with Google. See how to apply.

Violations of this policy won't lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account. Learn more about Google Ads account suspensions overview.

(Posted on 25 June 2025)