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On June 25, 2025, Google Ads will update its Gambling and games policy for the United Arab Emirates.
We will begin allowing state-run lotteries that have been officially authorized by the General Commercial Gaming Regulatory Authority (GSGRA) to advertise in the UAE.
| Products allowed | Country-specific certification requirement |
|---|---|
|
Online gaming:
|
Operator must be a GCGRA licensed entity. See how to apply. |
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect on June 25, 2025.
(Posted on June 9, 2025)