Update to the Personalized advertising policy (May 2025)

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This change log communicates 2 changes to the Personalized advertising policy, both of which provide additional clarity on content directed to healthcare professionals acting in their professional capacity.

Specifically:

  • The Health sensitive interest category has been updated to clarify the exclusion of "content directed at healthcare professionals in their professional capacity". This administrative update is effective immediately and does not change the existing policy prohibiting targeting users based on sensitive health conditions.
  • The Restricted Drug Terms sensitive interest category will be updated to exclude "content directed to healthcare professionals in their professional medical capacity". This update to the Restricted Drug Terms sensitive interest category will be effective as of July 1, 2025.

(Posted on May 29, 2025)

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