Update to the Unfair advantage policy (April 2025)

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On April 14, 2025, Google will update its Unfair advantage policy to clarify that our prohibition on showing more than one ad at a time for your business, app, or site applies only to a single ad location. Specifically, the Unfair advantage policy will be updated to read:

The following is not allowed:

Using the Google Network to gain an unfair traffic advantage over other participants in the auction

Examples (non-exhaustive): Affiliates that advertise on Google Ads against the applicable affiliate program rules; trying to show more than one ad for your business, app, or site in a single ad location

Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

(Posted on March 28, 2025)