Update to healthcare and medicines policy (March 2025)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The US English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In March 2025, the Google Ads healthcare and medicines policy will be updated to allow the promotion of recovery-oriented drug and alcohol addiction services in Canada.

In order to promote these services, advertisers will need to be certified by LegitScript’s Addiction Treatment Certification program. LegitScript-certified advertisers will be able to apply for Google certification following the policy update in March. For more information about the policy, please see the healthcare and medicines policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

(Posted on 3 February 2025)

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