Update to the Abusing the ad network policy (December 2024)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In December 2024, Google will update the Abusing the ad network policy to include a clarification on enforcement actions on ads that might violate Spam Policies for Google Web Search as follows:

Advertisers should not violate Google Search's Spam Policies. In particular, ads that point to destinations that have been removed from Google Search through a manual action will be disapproved. Site owners are notified through Google Search Console about manual actions.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

(Posted on December 23, 2024)