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On 1 January 2025, the Google Ads gambling and games policy will be updated in response to new regulatory requirements in Brazil.
In order to run ads for online sports betting or online casino services after 31 December 2024, advertisers must demonstrate that they have a valid licence to operate from the Brazilian Ministry of Finance (MF).
Advertisers previously certified based on a pending licence application will need to reapply and submit their approved licence to maintain their advertising certification.
(Posted on 17 December 2024)