Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
Google Ads is dedicated to following advertising regulations for healthcare and medicine, so ads and destinations are expected to follow appropriate laws and industry standards. Some types of healthcare-related content can’t be advertised at all, while others can only be advertised in certain locations by advertisers who have applied and been approved to advertise those products or services using Google Ads.
Learn more about the Healthcare and medicines policy.
Violations of this policy are taken very seriously and are considered egregious. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, Google may review information from multiple sources including your ad, website, accounts, and third-party sources. If violations of this policy are found, your Google Ads accounts will be suspended upon detection and without prior warning, and you will not be allowed to advertise with Google Ads again. If you believe there's been an error, and that you haven’t violated our policy, submit an appeal and explain why. Accounts are only reinstated in compelling circumstances, and when there is good reason so it's important that you take the time to be thorough, accurate, and honest. Learn more about suspended accounts.
On this page
The following is not allowed:
Offering prescription drugs without a prescription
Targeting locations where you are not licensed
Options to fix
If this policy is affecting your ad, review your options to fix below.
Fix your suspended account
If you believe there’s been an error and that you haven’t violated Google Ads' policies, submit an appeal.
- In your Google Ads account, click the Contact Us link in the notification at the top of your screen.
- This link will direct you to the appeal form on the right side of your screen.
- While you complete the form, relevant policy information will appear to help you understand the reason for the suspension and the appeal process.
If you select Contact Us again while your appeal is still being processed, your Google Ads account will have an “Appeal pending” status. When your appeal is reviewed, you'll receive an email with the outcome. If your appeal is rejected, you can re-appeal following the same process outlined above.
Certain selected advertisers must complete advertiser verification successfully to appeal their account suspension. If Google isn't able to verify their identity after 3 attempts, they won't be allowed to appeal their account suspension. Advertisers suspended for Billing and Payment suspensions may be asked to verify their payment method to process their appeals.
Accounts are only reinstated in compelling circumstances, such as in the case of a mistake, so it's important that you take the time to be thorough, accurate, and honest.