Advertiser verification: Tasks required for verification

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Build trust, increase transparency and get access to more features by completing advertiser verification. You’ll just need to complete a few tasks, such as answering a few questions about your organisation. After getting verified, some of your info will appear in ad disclosures and the Ads Transparency Centre, which provides context about an advertiser and their ads.

Learn more about Advertiser verification.

Note: The 'Advertiser verification' page is now 'Account' and can be found under Admin > Policy > Account.

Tasks required for verification

Google Ads will notify you via an in-account notification or an email when you need to complete advertiser verification.

To start verification, you’ll answer a few questions about your organisation and complete some required tasks. These tasks will vary depending on your account, billing setup and other factors. Only a Google Ads account admin can complete the tasks.

After you’re verified, your advertiser name and location will appear in ad disclosures, My Ad Centre and Ads Transparency Centre. Learn more about Ads transparency.

If you pay with monthly invoicing, you may have a different verification process. Learn more about verification for Google Ads accounts paying via monthly invoicing.

Given a deadline?

Your account will be paused if you don’t complete advertiser verification by the deadline. You can see your deadline on the advertiser verification page. It’s important to start early since it can take up to 5 working days for Google Ads to review the info that you submit.

Learn more about Google Ads account pausing.

No deadline?

You may choose to get verified on your own. You may want to do this to:

Proactively get verified
Get access to more ad formats and features, such as your business name and logo in Search Ads
Remove limits from your account

It can take up to 5 working days to review your task. In rare cases, review time can take up to 30 days. You can still run ads if you don’t complete advertiser verification.

Account paused?

You’ll be able to run ads again only if you complete advertiser verification

Appealing a suspension?

You’ll be able to appeal only if you complete advertiser verification

How to start a task

You may be asked to complete one or more of the tasks listed in the next section. To start a task, check your status or retry a task, follow these steps:

In your Google Ads account, click the Billing icon .
Click Advertiser verification.
Click Start task and follow the provided instructions.

Note: Your payments profile account type is set to either individual or organisation. This affects which tasks you’ll need to complete. Learn more about how to change your account type.

Tasks for all account types

Image showing the step to answer questions about the organisation type and who pays for the ads.

Answer a few questions about your organisation

You’ll need to answer a few questions about the type of organisation and who pays for the ads.

If you manage ads for a client, make sure that you select Yes for 'Is your organisation an agency?' for the ad disclosure. Otherwise, your account may be paused or suspended.

Image showing the step to answer questions about your business operations and affiliations.

Answer a few questions about your business operations

You’ll need to answer questions about:

Your organisation
Products or services that you offer
Your advertisements
Your relationships with other organisations

Most advertisers won’t see this task.

Google Ads Business Operations Verification (BOV) Process: Overview

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Confirm if you plan to run European Union political ads

You’ll need to confirm whether or not you plan to use this account to run European Union (EU) political ads. EU regulations require Google to ask this question.

If you select Yes, your campaign can’t run in the European Union. Google Ads doesn’t allow campaigns with EU political ads to run in the EU. You can still run your campaign in other regions. Learn more about political ads in the European Union.

Only admin or standard users can complete this task.

Confirm for an account

You'll be prompted in your Google Ads account to declare if you intend to run European Union political ads.

If you select Yes, you’ll be asked to confirm whether each of your new and existing campaigns includes EU political ads.
If you select No, this selection will be applied to new and existing campaigns. You can change this for any campaign at any time.

Confirm for a campaign

To confirm for a single campaign:

Go to the Settings tab on the Campaigns page.
Select EU political ads.
Answer the question.

Confirm for multiple campaigns

To confirm for multiple campaigns at the same time:

On the Campaigns page, select your campaigns that contain EU political ads.
Select Edit, then select Confirm EU settings.
Answer the question.
Choose whether you want to apply changes to all selected campaigns or campaigns with no EU political ad setting.
Select Apply.

Billing tasks

Answer a few questions about your payment history

You’ll need to answer a few questions about your payment method and what your organisation does.

Confirm your payment method

You’ll get a small charge to your payment method with a confirmation code. Google will make a temporary charge with the confirmation code that will appear in your transaction history. A charge will appear within 5 minutes and you’ll get that money back within 14 days.

The amount of this charge depends on the type of currency you use, but won’t exceed $1.95 USD. This charge should appear right away but may take up to 7 days to show in your recent transaction list.

Expand 'Policy' drop-down under Admin and select Account.
Navigate to the task to 'Confirm your payment method' and select Start task.
Find the payment method you’d like to verify and select Verify.
Select Get code.
Check your bank account for a charge from Google in your recent transactions. The last 6 digits of that charge are your verification code.
Return to your Google Ads account and enter your 6-digit confirmation code.
Select Submit code.
When your payment method is verified, select Done.

Make a payment

You may need to pay an existing balance or make a one-off payment. Credit or debit card payments will happen almost immediately. Bank accounts, digital wallets and other payment methods may take longer to settle in the account.

Expand 'Policy' drop-down under Admin and select Account.
Navigate to the task to 'Pay with your payment method' and select Start task.
Choose a payment method and select Pay now.
- You can change a payment method by clicking Change. Note that bank transfer payments take longer, so your account may be paused until the payment comes through.
- The amount of payment will be either an outstanding balance or a specific amount set by the system in the currency of your account.
If the payment is successful, you'll receive an email notification confirming that your account is unpaused.

Answer a question about who pays for your ads

Once you have completed verification, your ad disclosure will show 'Ads funded by (payments profile name)' if your verified name is different from your payments profile name. This will appear in My Ad Centre and Ads Transparency Centre. As a default, your payments profile name will be used as the name. For verified agency accounts, your client’s payments profile will be used. To change the name, you’ll need to answer a question about who pays for your ads.

Tasks for individuals

This image represents the step to submit your documents including personal information and government ID.

Submit your documents

You’ll submit personal info and a government-issued photo ID. See the list of acceptable documents for your country.

The name and location on the payments profile must exactly match your name and location on any documents that you submit. If the name doesn’t match, make sure that you edit your payments profile name by clicking on the pencil icon next to your name. If you don’t have edit access, you’ll need to contact us.

This image shows the step to confirm your phone number by entering a verification code sent to your device.

Confirm your phone number

You’ll enter a phone number and confirm a 6-digit code that will be sent to your phone.

The phone number area code must be that of your payments profile country.
Your phone number will be deleted after completing the task.

If you can’t confirm your phone number after 5 attempts, you’ll be asked to submit a government-issued photo ID instead.

This image shows the step to submit and confirm personal information, including your Social Security number.

Confirm your social security number (US only)

You’ll submit personal info, including your social security number (SSN).

Your SSN will be deleted after completing this task.
If your SSN can’t be verified after 3 attempts, you’ll be asked to submit a government-issued photo ID instead.

If you’re completing advertiser verification to appeal your account suspension and your SSN can’t be verified after 3 attempts, you’ll be asked to submit a government-issued photo ID instead. If you fail all attempts, you’ll no longer be allowed to appeal.

This image shows the step to take a video selfie for verification.

Take a video selfie

You’ll submit your government-issued photo ID and take a video selfie. Only an admin on the payments profile can complete this task.

If your ID and video selfie don’t match after 5 attempts, you’ll need to contact us.

Tasks for organisations

This image shows the step to enter your organisation's unique identification number (DUNS).

Provide your Dun & Bradstreet info

You’ll enter your organisation’s info and you’ll have the option to provide your D-U-N-S number. Google Ads can use your D-U-N-S® number to confirm the information that you provide about your business during advertiser verification. Learn more about D‑U‑N‑S® enrolment.

If there isn’t a match, ensure that the info provided is correct and try again. After 3 unsuccessful attempts, you’ll be asked to submit your organisation's documents instead.

This image represents the step to enter your organisation's information and documents.

Submit your organisation’s documents

You’ll enter your organisation’s info and submit your organisation’s documents. Refer to the Document requirements for advertiser verification for your location.

The name and location on the payments profile must exactly match your legal name and location on any documents that you submit. If the name doesn’t match, edit your payments profile name by clicking on the pencil icon Pencil icon/Edit icon next to your name. If you don’t have edit access, you’ll need to contact Google Ads Support.

If you’re using a trade name or a 'Doing Business As' (DBA) name, the trade or DBA name and legal name must match the registration document that you submit.

Make sure that the name in the document doesn’t have:

Inaccurate names

Capitalisation, promotional language or domains, unless they are part of a valid legal name, valid trade name, or DBA name

Special characters such as emojis, service info or phone numbers

South Korea location specifics

You’ll need to:

Submit your organisation’s documents. Refer to the Document requirements for advertiser verification for your location.

Provide your Resident Registration Number (RRN)

Enter a phone number and confirm a 6-digit code that will be sent to your phone

If you can’t confirm your phone number after 5 attempts, you’ll need to try again in 24 hours.

This image represents the step to confirm your organisation's email.

Confirm your affiliation with your organisation

Google Ads will confirm your affiliation with your organisation by sending a 6-digit code to your phone number by SMS or organisation email. Make sure that you use the email or phone number associated with your organisation in your Google Ads account.

If you have a deadline, this task is required to complete advertiser verification.
If you don’t have a deadline, this task is optional. There are no consequences for skipping it or not completing it.

Tasks for agencies

Grants accounts have the same verification process as agencies.

This image represents the step to provide your agency's information.

Provide your agency’s info

You’ll enter your agency’s info and will need to complete one or more of the following tasks:

Provide your D-U-N-S info
Submit your documents
Confirm your phone number
Confirm your social security number

This image represents the step where you submit your client's information.

Provide your client’s info

For Google Grants accounts, the business name of the profile you choose must match the grantee's name. If you’re required to submit documents, you’ll need to submit the grantee’s documentation. Learn more about Document requirements for advertiser verification.

As an agency, you can either:

Send a link with the task to your client
Complete the task for your client
- You'll select an existing payments profile or create a new one for your client

You can only see the payments profiles that you're an admin for. Don’t see a certain payments profile? You'll need to contact the payments profile’s admin and send a link with the task to the admin. This won’t affect the Google Ads account billing setup or give new access to the Google Ads account.

If the selected payments profile hasn't been verified, you’ll need to complete a separate advertiser verification for your client. This means you'll be asked to complete one or more tasks listed above under 'Organisation' or 'Individual', depending on your client’s account type. After the payments profile is verified, the agency will be notified by email.

As a client, you’ll need to:

Follow the link sent by your agency and complete the task
- You'll select an existing payments profile or create a new one for your client.
If you’re signed into the agency’s account, you can follow the instructions for an agency.

If the selected payments profile hasn't been verified, you’ll need to complete a task. After the payments profile is verified, the agency will be notified by email.

Tasks for certain industries

To run ads for certain industries, you’ll need to meet additional criteria, which may include applying for certification, verification or completing certain tasks.

The following industries have additional policy requirements:

We continually review our ad policies in light of industry changes and abuse trends and may introduce new verification requirements for certain content.

This image shows the step to answer a few questions about your domain’s relationship with an industry.

Answer a few questions about your domain

You’ll need to answer a few questions about your domain’s relationship with an industry.

Why do I need to complete additional tasks for these industries?

These industries are highly regulated or see a lot of abuse, which means that Google Ads needs extra information about your organisation.

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