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In December 2024, the Google Ads personalised ads policy will be updated to allow personalisation for social casino game app campaigns. We will begin to allow these ads on 4 December 2024. By the end of March 2025, all advertisers will be able to personalise online social casino game app ads.
Specifically, the gambling sensitive interest category in personalised ads will be updated to explicitly exclude social casino game app campaigns. As a reminder, we do not allow personalisation of an ad type if this is a gambling type ad and is included in the gambling sensitive interest category. The gambling sensitive interest category will be updated to prohibit personalisation for: 'Gambling, including online and offline gambling; online gambling-related information; online non-casino games played for money or prizes, and online casino-based games, regardless of whether money is exchanged, unless you are using Google App campaigns to promote a social casino gaming app to app users'.
Violations of the personalised ads policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.
(Posted on 4 November 2024)