Update to the Personalized ads policy (November 2024)

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In December 2024, the Google Ads Personalized Ads policy will be updated to allow personalization for social casino game App campaigns. We will begin to allow these ads on December 4, 2024. All advertisers will gain the ability to personalize online social casino game App ads by the end of March 2025.

Specifically, the Gambling in personalized ads sensitive interest category will be updated to explicitly exclude social casino game App campaigns. As a reminder, if a type of gambling ad is included in the gambling sensitive interest category, we do not allow personalization. The gambling sensitive interest category will be updated to prohibit personalization for: “Gambling, including online and offline gambling; online gambling-related information; online non-casino games played for money or prizes; and online casino-based games, regardless of whether money is exchanged, unless you are using Google App campaigns to promote a social casino gaming app to app users.”

Violations of the Personalized Ads policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

(Posted on November 4, 2024)

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