Google публикует переведенные версии статей Справочного центра для удобства пользователей, но содержание правил от этого не меняется. Официальной является версия на английском языке, и ею мы руководствуемся, обеспечивая соблюдение правил. Чтобы прочитать эту статью на другом языке, используйте раскрывающееся меню в нижней части страницы.
Пользователи сервиса "Дисплей и Видео 360" должны соблюдать эти правила Google Рекламы. Информацию о дополнительных ограничениях можно найти в этой статье Справочного центра.
Проверка для показа рекламы финансовых услуг в отдельных местоположениях
Чтобы продвигать финансовые продукты и услуги, рекламодатели должны соблюдать правила Google в отношении финансовых продуктов и услуг, а также все государственные и местные требования в целевом местоположении.
Начиная с указанных дат для рекламодателей в некоторых местоположениях будут действовать дополнительные требования для показа рекламы финансовых услуг. Для каждого целевого местоположения нужно будет пройти отдельную проверку.
Большинству рекламодателей для этого потребуется предоставить информацию о типе финансовых услуг, которые они оказывают, наличии лицензий, регистрационном номере и т. д. Дополнительная информация о местоположениях, типах рекламодателей, исключениях и особых требованиях приводится ниже.
- Австралия
- Бразилия
- Франция
- Германия
- Индия
- Индонезия
- Ирландия
- Италия
- Новая Зеландия
- Португалия
- Сингапур
- Южная Корея
- Испания
- Тайвань
- Таиланд
- Турция
- Великобритания
Запрос на проверку должен отправить уполномоченный представитель, т. е. тот, кто управляет вашими аккаунтами Google Рекламы и/или платежными профилями, через которые оплачивается реклама. Это может быть рекламное агентство или дочерняя компания, управляющая аккаунтом Google Рекламы от имени лицензированного клиента или головной компании.
В рамках проверки рекламодатель должен подтвердить, что получил лицензию регулирующего органа на предоставление финансовых услуг или что он освобожден от получения такой лицензии (за исключением Великобритании). Требования и список необходимых документов зависят от вида деятельности и местонахождения вашей компании. Подробные сведения для разных стран приведены в разделе ниже.
Ознакомьтесь с полным списком регулирующих органов в сфере финансовых услуг. Обратите внимание, что требование проходить проверку распространяется на категории финансовых услуг, которые могут не регулироваться этими организациями.
Допущено с ограничениями
Чтобы рекламировать сервисы по управлению претензиями, связанные с финансовыми продуктами и услугами, например по возмещению ущерба, причиненного мошенничеством, рекламодатель должен быть поставщиком финансовых услуг, имеющим лицензию на управление претензиями, государственным учреждением, некоммерческой организацией или поставщиком юридических услуг или действовать от имени такой организации.
Повторная проверка
Проверку периодически требуется проходить повторно. Вы будете получать уведомления об этом.
Мы также можем попросить вас повторно пройти проверку, если в вашем аккаунте Google Рекламы будут сделаны существенные изменения, например указаны новые данные в платежном профиле. В таком случае вы получите уведомление в аккаунте.
Проверка для показа рекламы финансовых услуг в разных странах
About Financial services verification in Australia
Beginning on the dates listed in Relevant Regulators and Enforcement Dates, in order to show financial services ads in Australia, including showing ads to Australian users who appear to be seeking financial services, advertisers need to be verified by Google. As part of the verification process, advertisers must prove that they’re licensed by the Australian Securities and Investments Commission (ASIC). Note that the financial services verification requirement covers categories of financial services not regulated by the ASIC.
To obtain verification, most advertisers will first need to obtain third party verification from our vendor, G2RS. As part of G2RS’s third party verification process, advertisers must demonstrate that the relevant Australian financial services regulator directly authorizes them to undertake financial services activities or that they’re exempt from the requirement. When verified by G2RS, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2RS.
Included in the requirement to apply to G2RS are advertisers that don’t promote financial services, but that have a compelling reason to target users who appear to be seeking financial services, such as search engines and eCommerce platforms. Likewise, financial services advertisers that are exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), should apply to G2RS.
Government entities with .gov.au domains or intergovernmental organizations don’t need to obtain third party verification from G2RS. Likewise, third party advertisers whose ads are approved by an AU-authorized advertiser,such as approved resellers, affiliates, and marketing agencies for lead generation, also don’t need to obtain third party verification from G2RS. Government entities and approved third parties may apply directly to Google.
You can review more information on specific verification processes below. Verification is required for all ad formats and assets. Authorized Buyers and Display & Video 360 accounts that engage in financial services don’t need to get verified at this time.
Note: Financial services regulators and governmental or intergovernmental entities don’t need to obtain verification from G2RS. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form.
Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified.
Verification requirements
Verification requirements for approved third parties
If you’re an approved third party advertiser, you’ll need an AU-authorized advertiser to initiate verification for you by submitting a list of domains or websites that you use to promote their services. When this is done, Google may contact you to initiate advertiser verification if you haven’t completed this verification program before.You’ll receive an email and an in-account notification that will guide you through the required verification process.
If you’re an AU-authorized advertiser and have already completed your financial services verification, you can initiate verification for an approved third party using the Google Ads Financial Services Verification form. You can only vouch for third parties whose financial promotions are approved by you.
You’ll be required to submit the following information related to third party financial services advertisers associated with your business.
- Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your Business details (name, address, email address)
- Domains or websites of third party financial services advertisers whose ads are approved by you
- Warranty that you approve the financial promotions the third party runs
Verification requirements for Non-financial Services advertisers
If you’re a Non-Financial Services advertiser with a compelling reason to target users who appear to be seeking financial services, you can apply for Australian Financial Services verification through our partner, G2RS, using this G2RS Financial Services Verification form. When you successfully apply to G2RS, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form.
If your application is approved, you’ll be permitted to show ads to Australian users who appear to be seeking financial services.
You’ll be asked to provide the following information to Google in the Australian Financial Services verification form:
- Your Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your business details (name, address, email address)
- Your business domains or websites you’re advertising on Google Ads
- Brief description of your business and your rationale for targeting keywords related to financial services
- Warranty that you won’t use this exemption to run Google Ads promoting financial services
Upon review of your request, Google may require you to complete advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
Verification requirements for Government Entities
Australian financial services regulators with a .gov.au domain are always exempt from Google’s verification requirement. Most other governmental entities advertisers, such as intergovernmental organizations, will be verified automatically by Google. If you haven’t been verified automatically, contact your account representative to request Australian Financial Services verification or contact us.
Verification requirements for Regulation-exempt Financial Services advertisers
If you’re exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), you can access G2RS’s third party verification process using the G2RS Financial Services Verification form. If G2RS determines you’re an Exempt Financial Services Advertiser, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form .
Upon review of your request, Google may require you to undergo advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
When you successfully complete this verification, you’ll receive a confirmation and email notification from Google. A certificate will be granted to your Google Ads account that will allow you to show ads to Australian users who appear to be seeking financial services.
Steps to complete Financial services authorization in Australia
Step 1: Complete G2RS verification
Access G2RS’s third party verification process using the G2RS Financial Services Verification form. The business information you provide during this verification process must exactly match with the business details available on the ASIC registries or records. When your G2RS verification is complete, you’ll get a unique code that you’ll need for Google’s Financial services verification form in Step 3.
Step 2: Complete or confirm your Google Ads Advertiser verification
After applying for third party verification with G2RS, you’ll receive a status update from Google’s advertiser verification program by email. Follow the instructions provided in that notification. If you’ve already completed Google’s advertiser verification program, you won’t need to complete it again.
Step 3: Complete the Google Ads Financial Services Verification form
Provide the unique code you received from G2RS to Google using the Google Ads Financial Services Verification form.
If you’re successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We’ll notify you by email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Australia and show ads to Australian users who appear to be seeking financial services.