為方便大眾理解說明中心內容，Google 提供不同語言的翻譯版本。若政策內容譯文的文意與官方英文版有出入，我們將以英文版做為執行政策的依據。如要閱讀這篇文章的其他語言版本，請至頁面底部的語言下拉式選單中選擇。
Display & Video 360 使用者必須遵守這項 Google Ads 政策。請前往 Display & Video 360 說明中心瞭解其他限制。
在 Google Ads 上宣傳金融服務時，您必須遵守金融商品和服務政策，以及指定地區的所有地方法規。在某些地區，如果您要放送廣告，或指定似乎正在尋求特定金融服務的目標對象，無論是金融服務供應商或非金融服務供應商，都必須通過 Google 驗證。在有此要求的地區，所有廣告格式和素材資源皆必須完成強制驗證。
如要進一步瞭解目標地區的廣告主類型、豁免條件和特定規定，請參閱「特定地區適用的金融服務驗證規定」。
本頁面包含以下內容
特定地區適用的金融服務驗證
部分地區對放送金融服務廣告設有額外規定。如要指定這些地區，請分別為每個地區完成驗證。如要進一步瞭解這些額外規定和實施日期，請參閱「相關監管機構和違規處置日期」。請注意，即使金融服務類別未受到上述機構監管，也適用金融服務驗證規定。
驗證程序包括提供您提供的金融服務類型、您持有的服務執照、登記編號，以及您或貴商家的其他資訊。驗證申請必須由授權代表提出。授權代表是 Google Ads 帳戶或廣告費用付款資料的管理員。包括廣告代理商、子公司，或代表您管理 Google Ads 帳戶的其他實體。
如果您已根據這項政策取得認證，且想將該認證套用到同一管理員帳戶 (MCC) 下的其他客戶帳戶，可以申請管理員帳戶認證。管理員帳戶認證資格可能因廣告主和認證類型而異。
驗證更新
您可能需定期更新驗證，如果您的 Google Ads 帳戶有重大變更 (例如更新或變更付款資料)，我們可能也會要求您重新驗證身分。帳戶中會顯示更新或重新驗證的相關通知。
有限制的資格
如果您宣傳與金融商品和服務相關的理賠管理服務 (例如詐騙補償服務)，則必須是具備理賠管理執照的金融服務供應商、政府機關、非營利組織或法律服務供應商，或是代表前述機構提供服務。
金融服務廣告主的類別
可能需要通過驗證的廣告主分為以下 5 種。按一下廣告主類型，進一步瞭解該類別的驗證規定。
|
廣告主類型 |
定義 |
例子 (僅列舉部分內容) |
|---|---|---|
|
授權廣告客戶 |
相關金融服務監管機構所授權的廣告主 |
|
|
已核准的第三方 |
廣告主經授權廣告主 (即第一方廣告主) 核准，得以提供或宣傳金融服務，但未獲得監管機構直接授權提供金融服務。 |
|
|
非金融服務廣告主 |
|
|
|
政府機關 |
使用 .gov 或相應網域的金融服務監管機構 金融服務監管機構和政府/政府間機關不需向 G2RS 取得驗證。使用 .gov 或相應網域的政府機關，應透過 Google Ads 金融服務驗證表單直接向 Google 申請驗證。 未使用 .gov 或相應網域的金融服務監管機構和政府/政府間機關，請直接聯絡 Google 客戶經理進行驗證。 |
|
|
豁免監管的金融服務廣告主 |
廣告主宣傳金融服務，但不需要獲得相關金融服務監管機構的授權。 |
特定地區適用的金融服務驗證規定
請從下方的下拉式選單選取您要指定的地區，進一步瞭解驗證詳情。
About Financial services verification in Australia
Beginning on the dates listed in Relevant Regulators and Enforcement Dates, in order to show financial services ads in Australia, including showing ads to Australian users who appear to be seeking financial services, advertisers need to be verified by Google. As part of the verification process, advertisers must prove that they’re licensed by the Australian Securities and Investments Commission (ASIC). Note that the financial services verification requirement covers categories of financial services not regulated by the ASIC.
To obtain verification, most advertisers will first need to obtain third party verification from our vendor, G2RS. As part of G2RS’s third party verification process, advertisers must demonstrate that the relevant Australian financial services regulator directly authorizes them to undertake financial services activities or that they’re exempt from the requirement. When verified by G2RS, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2RS.
Included in the requirement to apply to G2RS are advertisers that don’t promote financial services, but that have a compelling reason to target users who appear to be seeking financial services, such as search engines and eCommerce platforms. Likewise, financial services advertisers that are exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), should apply to G2RS.
Government entities with .gov.au domains or intergovernmental organizations don’t need to obtain third party verification from G2RS. Likewise, third party advertisers whose ads are approved by an AU-authorized advertiser,such as approved resellers, affiliates, and marketing agencies for lead generation, also don’t need to obtain third party verification from G2RS. Government entities and approved third parties may apply directly to Google.
You can review more information on specific verification processes below. Verification is required for all ad formats and assets. Authorized Buyers and Display & Video 360 accounts that engage in financial services don’t need to get verified at this time.
Note: Financial services regulators and governmental or intergovernmental entities don’t need to obtain verification from G2RS. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form.
Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified.
Verification requirements
Verification requirements for approved third parties
If you’re an approved third party advertiser, you’ll need an AU-authorized advertiser to initiate verification for you by submitting a list of domains or websites that you use to promote their services. When this is done, Google may contact you to initiate advertiser verification if you haven’t completed this verification program before.You’ll receive an email and an in-account notification that will guide you through the required verification process.
If you’re an AU-authorized advertiser and have already completed your financial services verification, you can initiate verification for an approved third party using the Google Ads Financial Services Verification form. You can only vouch for third parties whose financial promotions are approved by you.
You’ll be required to submit the following information related to third party financial services advertisers associated with your business.
- Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your Business details (name, address, email address)
- Domains or websites of third party financial services advertisers whose ads are approved by you
- Warranty that you approve the financial promotions the third party runs
Verification requirements for Non-financial Services advertisers
If you’re a Non-Financial Services advertiser with a compelling reason to target users who appear to be seeking financial services, you can apply for Australian Financial Services verification through our partner, G2RS, using this G2RS Financial Services Verification form. When you successfully apply to G2RS, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form.
If your application is approved, you’ll be permitted to show ads to Australian users who appear to be seeking financial services.
You’ll be asked to provide the following information to Google in the Australian Financial Services verification form:
- Your Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your business details (name, address, email address)
- Your business domains or websites you’re advertising on Google Ads
- Brief description of your business and your rationale for targeting keywords related to financial services
- Warranty that you won’t use this exemption to run Google Ads promoting financial services
Upon review of your request, Google may require you to complete advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
Verification requirements for Government Entities
Australian financial services regulators with a .gov.au domain are always exempt from Google’s verification requirement. Most other governmental entities advertisers, such as intergovernmental organizations, will be verified automatically by Google. If you haven’t been verified automatically, contact your account representative to request Australian Financial Services verification or contact us.
Verification requirements for Regulation-exempt Financial Services advertisers
If you’re exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), you can access G2RS’s third party verification process using the G2RS Financial Services Verification form. If G2RS determines you’re an Exempt Financial Services Advertiser, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form .
Upon review of your request, Google may require you to undergo advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
When you successfully complete this verification, you’ll receive a confirmation and email notification from Google. A certificate will be granted to your Google Ads account that will allow you to show ads to Australian users who appear to be seeking financial services.
Steps to complete Financial services authorization in Australia
Step 1: Complete G2RS verification
Access G2RS’s third party verification process using the G2RS Financial Services Verification form. The business information you provide during this verification process must exactly match with the business details available on the ASIC registries or records. When your G2RS verification is complete, you’ll get a unique code that you’ll need for Google’s Financial services verification form in Step 3.
Step 2: Complete or confirm your Google Ads Advertiser verification
After applying for third party verification with G2RS, you’ll receive a status update from Google’s advertiser verification program by email. Follow the instructions provided in that notification. If you’ve already completed Google’s advertiser verification program, you won’t need to complete it again.
Step 3: Complete the Google Ads Financial Services Verification form
Provide the unique code you received from G2RS to Google using the Google Ads Financial Services Verification form.
If you’re successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We’ll notify you by email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Australia and show ads to Australian users who appear to be seeking financial services.