Google 提供帮助中心内容的翻译版本，但我们政策的内容不会因此而改变。英语版是我们在执行政策时所依据的官方语言版本。如要查看本文的其他语言版本，请使用页面底部的语言下拉菜单。
Display & Video 360 用户必须遵守此项 Google Ads 政策。如需了解其他限制，请访问 Display & Video 360 帮助中心。
如果您通过 Google Ads 投放金融服务广告，则必须遵守我们的“金融产品和服务”政策以及您定位到的地理位置的当地法规。在某些国家/地区，如果您投放广告或定位的受众群体似乎正在寻找特定金融服务，无论您是金融服务提供商还是非金融服务提供商，都需要通过 Google 验证。如果需要进行验证，则无论采用何种广告格式和素材资源，广告客户都必须完成此项验证。
如需详细了解广告客户类型、豁免条件和您定位到的地理位置的具体要求，请参阅具体国家/地区的金融服务验证要求。
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具体国家/地区的金融服务验证
在某些国家/地区，您需要满足额外的要求才能投放金融服务广告。如需定位这些国家/地区，您需要针对每个国家/地区分别完成验证。如需详细了解这些额外要求和实施日期，请参阅相关监管机构和实施日期。请注意，无论金融服务类别是否受到这些监管机构的监管，均需遵守金融服务验证要求。
验证流程包括提供以下信息：所提供金融服务的类型、为提供这些服务所持有的许可、您的注册号，以及有关您或您业务的其他信息。验证申请必须由授权代表提交。授权代表是指 Google Ads 账号或用于支付广告费用的支付资料的管理员。这包括代表您管理 Google Ads 账号的广告代理机构、子公司或其他实体。
如果您已依据该政策获得了认证，且希望将该认证应用于同一经理账号 (MCC) 下的其他客户账号，可以申请经理账号认证。经理账号的认证条件可能会因广告客户和认证类型而异。
重新验证
通过验证后，您可能还需要定期重新验证。此外，如果您的 Google Ads 账号发生重大变化（例如，您的支付资料更新或发生变化），我们可能会要求您重新验证身份。当需要重新验证时，您会收到一则账号内通知。
资格受限
如果您宣传与金融产品和服务相关的理赔管理服务（例如诈骗补救服务），则必须是获得理赔管理许可的金融服务提供商、政府实体、非营利组织或法律服务提供商，或者代表此类组织开展业务。
金融服务广告客户的类别
可能需要通过验证的广告客户分为以下 5 种类型。点击广告客户类型，详细了解相应类别的验证要求。
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广告客户类型 |
定义 |
示例（并非详尽无遗） |
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获得授权的广告客户 |
已获得相关金融服务监管机构授权的广告客户。 |
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已获批准的第三方 |
此类广告客户经已获授权的广告客户（也称第一方广告客户）批准可提供或宣传金融服务，但未就提供金融服务获得监管机构的直接授权。 |
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非金融服务类广告客户 |
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政府实体 |
网域为 .gov 或同类网域的金融服务监管机构。 金融服务监管机构以及政府实体或政府间实体无需通过 G2RS 验证。网域为 .gov 或同类网域的政府实体应直接使用 Google Ads 金融服务验证表单向 Google 提出验证申请。 网域不是 .gov 或同类网域的金融服务监管机构以及政府实体或政府间实体应直接与 Google 客户经理联系来进行验证。 |
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获得监管豁免的金融服务广告客户 |
此类广告客户宣传金融服务，但无需获得相关金融服务监管机构的许可。 |
具体国家/地区的金融服务验证要求
您可以从下方的下拉菜单中选择您计划定位到的国家/地区，详细了解具体的验证要求。
About Financial services verification in Australia
Beginning on the dates listed in Relevant Regulators and Enforcement Dates, in order to show financial services ads in Australia, including showing ads to Australian users who appear to be seeking financial services, advertisers need to be verified by Google. As part of the verification process, advertisers must prove that they’re licensed by the Australian Securities and Investments Commission (ASIC). Note that the financial services verification requirement covers categories of financial services not regulated by the ASIC.
To obtain verification, most advertisers will first need to obtain third party verification from our vendor, G2RS. As part of G2RS’s third party verification process, advertisers must demonstrate that the relevant Australian financial services regulator directly authorizes them to undertake financial services activities or that they’re exempt from the requirement. When verified by G2RS, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2RS.
Included in the requirement to apply to G2RS are advertisers that don’t promote financial services, but that have a compelling reason to target users who appear to be seeking financial services, such as search engines and eCommerce platforms. Likewise, financial services advertisers that are exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), should apply to G2RS.
Government entities with .gov.au domains or intergovernmental organizations don’t need to obtain third party verification from G2RS. Likewise, third party advertisers whose ads are approved by an AU-authorized advertiser,such as approved resellers, affiliates, and marketing agencies for lead generation, also don’t need to obtain third party verification from G2RS. Government entities and approved third parties may apply directly to Google.
You can review more information on specific verification processes below. Verification is required for all ad formats and assets. Authorized Buyers and Display & Video 360 accounts that engage in financial services don’t need to get verified at this time.
Note: Financial services regulators and governmental or intergovernmental entities don’t need to obtain verification from G2RS. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form.
Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified.
Verification requirements
Verification requirements for approved third parties
If you’re an approved third party advertiser, you’ll need an AU-authorized advertiser to initiate verification for you by submitting a list of domains or websites that you use to promote their services. When this is done, Google may contact you to initiate advertiser verification if you haven’t completed this verification program before.You’ll receive an email and an in-account notification that will guide you through the required verification process.
If you’re an AU-authorized advertiser and have already completed your financial services verification, you can initiate verification for an approved third party using the Google Ads Financial Services Verification form. You can only vouch for third parties whose financial promotions are approved by you.
You’ll be required to submit the following information related to third party financial services advertisers associated with your business.
- Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your Business details (name, address, email address)
- Domains or websites of third party financial services advertisers whose ads are approved by you
- Warranty that you approve the financial promotions the third party runs
Verification requirements for Non-financial Services advertisers
If you’re a Non-Financial Services advertiser with a compelling reason to target users who appear to be seeking financial services, you can apply for Australian Financial Services verification through our partner, G2RS, using this G2RS Financial Services Verification form. When you successfully apply to G2RS, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form.
If your application is approved, you’ll be permitted to show ads to Australian users who appear to be seeking financial services.
You’ll be asked to provide the following information to Google in the Australian Financial Services verification form:
- Your Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your business details (name, address, email address)
- Your business domains or websites you’re advertising on Google Ads
- Brief description of your business and your rationale for targeting keywords related to financial services
- Warranty that you won’t use this exemption to run Google Ads promoting financial services
Upon review of your request, Google may require you to complete advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
Verification requirements for Government Entities
Australian financial services regulators with a .gov.au domain are always exempt from Google’s verification requirement. Most other governmental entities advertisers, such as intergovernmental organizations, will be verified automatically by Google. If you haven’t been verified automatically, contact your account representative to request Australian Financial Services verification or contact us.
Verification requirements for Regulation-exempt Financial Services advertisers
If you’re exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), you can access G2RS’s third party verification process using the G2RS Financial Services Verification form. If G2RS determines you’re an Exempt Financial Services Advertiser, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form .
Upon review of your request, Google may require you to undergo advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
When you successfully complete this verification, you’ll receive a confirmation and email notification from Google. A certificate will be granted to your Google Ads account that will allow you to show ads to Australian users who appear to be seeking financial services.
Steps to complete Financial services authorization in Australia
Step 1: Complete G2RS verification
Access G2RS’s third party verification process using the G2RS Financial Services Verification form. The business information you provide during this verification process must exactly match with the business details available on the ASIC registries or records. When your G2RS verification is complete, you’ll get a unique code that you’ll need for Google’s Financial services verification form in Step 3.
Step 2: Complete or confirm your Google Ads Advertiser verification
After applying for third party verification with G2RS, you’ll receive a status update from Google’s advertiser verification program by email. Follow the instructions provided in that notification. If you’ve already completed Google’s advertiser verification program, you won’t need to complete it again.
Step 3: Complete the Google Ads Financial Services Verification form
Provide the unique code you received from G2RS to Google using the Google Ads Financial Services Verification form.
If you’re successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We’ll notify you by email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Australia and show ads to Australian users who appear to be seeking financial services.