Google 提供帮助中心内容的翻译版本，但我们政策的内容不会因此而改变。英语版是我们在执行政策时所依据的官方语言版本。如要查看本文的其他语言版本，请使用页面底部的语言下拉菜单。
Display & Video 360 用户必须遵守此项 Google Ads 政策。如需了解其他限制，请访问 Display & Video 360 帮助中心。
具体国家/地区的金融服务验证
如要宣传金融产品和服务，广告客户必须遵守 Google 的“金融产品和服务”政策，以及目标国家/地区的所有国家法规和地方法规。
自相关监管机构和实施日期中所列日期起，某些国家/地区的广告客户需要满足额外的要求才能投放金融服务广告。根据 Google 的要求，广告客户必须完成验证，并且针对每个目标国家/地区需要分别进行验证。
对于大多数广告客户而言，完成此流程时需要提供以下各项信息：广告客户所提供金融服务的类型、是否已获得提供这些服务的许可，以及广告客户的注册号等等。如需进一步了解各个国家/地区、广告客户类型、豁免条件和具体要求，请参阅下文。
- 澳大利亚
- 巴西
- 法国
- 德国
- 印度
- 印度尼西亚
- 爱尔兰
- 意大利
- 新西兰
- 葡萄牙
- 新加坡
- 韩国
- 西班牙
- 台湾
- 泰国
- 土耳其
- 英国
若要完成验证，必须由授权代表提交申请。授权代表是指 Google Ads 账号和/或用于支付广告费用的支付资料的管理方。授权代表可以是代许可方客户或母公司持有 Google Ads ID 的广告代理机构或子公司。
在验证流程中，广告客户必须证明自己已获得相关国家/地区的相关金融服务监管机构的许可，或者证明自己不受此类要求约束（英国除外）。具体要求和所需文件因企业类型和所在地而异。有关具体国家/地区的详细信息，请参阅以下各部分的内容。
此处完整列出了受影响国家/地区的相关金融服务监管机构。请注意，无论金融服务类别是否受到这些监管机构的监管，均需遵守金融服务验证要求。
设有资格限制
请注意，如需宣传与金融产品或服务相关的理赔管理服务（例如，诈骗补救服务），广告客户必须是获得理赔管理许可的金融服务提供商、政府实体、非营利组织或法律服务提供商，或者代表此类组织开展业务。
重新验证
通过验证后，您可能还需要定期重新验证。当需要进行这种验证时，您将收到一则通知。
此外，如果您的 Google Ads 账号发生重大变化（例如，您在 Google Ads 中的支付资料发生变化），我们可能会要求您重新验证身份。如果需要重新验证，您的账号内会显示一则通知。
具体国家/地区适用的金融服务验证要求
About Financial services verification in Australia
Beginning on the dates listed in Relevant Regulators and Enforcement Dates, in order to show financial services ads in Australia, including showing ads to Australian users who appear to be seeking financial services, advertisers need to be verified by Google. As part of the verification process, advertisers must prove that they’re licensed by the Australian Securities and Investments Commission (ASIC). Note that the financial services verification requirement covers categories of financial services not regulated by the ASIC.
To obtain verification, most advertisers will first need to obtain third party verification from our vendor, G2. As part of G2’s third party verification process, advertisers must demonstrate that the relevant Australian financial services regulator directly authorizes them to undertake financial services activities or that they’re exempt from the requirement. When verified by G2, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2.
Included in the requirement to apply to G2 are advertisers that don’t promote financial services, but that have a compelling reason to target users who appear to be seeking financial services, such as search engines and eCommerce platforms. Likewise, financial services advertisers that are exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), should apply to G2.
Government entities with .gov.au domains or intergovernmental organizations don’t need to obtain third party verification from G2. Likewise, third party advertisers whose ads are approved by an AU-authorized advertiser,such as approved resellers, affiliates, and marketing agencies for lead generation, also don’t need to obtain third party verification from G2. Government entities and approved third parties may apply directly to Google.
You can review more information on specific verification processes below. Verification is required for all ad formats and assets. Authorized Buyers and Display & Video 360 accounts that engage in financial services don’t need to get verified at this time.
Note: Financial services regulators and governmental or intergovernmental entities don’t need to obtain verification from G2. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form.
Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified.
Verification requirements
Verification requirements for approved third parties
If you’re an approved third party advertiser, you’ll need an AU-authorized advertiser to initiate verification for you by submitting a list of domains or websites that you use to promote their services. When this is done, Google may contact you to initiate advertiser verification if you haven’t completed this verification program before.You’ll receive an email and an in-account notification that will guide you through the required verification process.
If you’re an AU-authorized advertiser and have already completed your financial services verification, you can initiate verification for an approved third party using the Google Ads Financial Services Verification form. You can only vouch for third parties whose financial promotions are approved by you.
You’ll be required to submit the following information related to third party financial services advertisers associated with your business.
- Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your Business details (name, address, email address)
- Domains or websites of third party financial services advertisers whose ads are approved by you
- Warranty that you approve the financial promotions the third party runs
Verification requirements for Non-financial Services advertisers
If you’re a Non-Financial Services advertiser with a compelling reason to target users who appear to be seeking financial services, you can apply for Australian Financial Services verification through our partner, G2, using this G2 Financial Services Verification form. When you successfully apply to G2, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form.
If your application is approved, you’ll be permitted to show ads to Australian users who appear to be seeking financial services.
You’ll be asked to provide the following information to Google in the Australian Financial Services verification form:
- Your Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your business details (name, address, email address)
- Your business domains or websites you’re advertising on Google Ads
- Brief description of your business and your rationale for targeting keywords related to financial services
- Warranty that you won’t use this exemption to run Google Ads promoting financial services
Upon review of your request, Google may require you to complete advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
Verification requirements for Government Entities
Australian financial services regulators with a .gov.au domain are always exempt from Google’s verification requirement. Most other governmental entities advertisers, such as intergovernmental organizations, will be verified automatically by Google. If you haven’t been verified automatically, contact your account representative to request Australian Financial Services verification or contact us.
Verification requirements for Regulation-exempt Financial Services advertisers
If you’re exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), you can access G2’s third party verification process using the G2 Financial Services Verification form. If G2 determines you’re an Exempt Financial Services Advertiser, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form .
Upon review of your request, Google may require you to undergo advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
When you successfully complete this verification, you’ll receive a confirmation and email notification from Google. A certificate will be granted to your Google Ads account that will allow you to show ads to Australian users who appear to be seeking financial services.
Steps to complete Financial services authorization in Australia
Step 1: Complete G2 verification
Access G2’s third party verification process using the G2 Financial Services Verification form. The business information you provide during this verification process must exactly match with the business details available on the ASIC registries or records. When your G2 verification is complete, you’ll get a unique code that you’ll need for Google’s Financial services verification form in Step 3.
Step 2: Complete or confirm your Google Ads Advertiser verification
After applying for third party verification with G2, you’ll receive a status update from Google’s advertiser verification program by email. Follow the instructions provided in that notification. If you’ve already completed Google’s advertiser verification program, you won’t need to complete it again.
Step 3: Complete the Google Ads Financial Services Verification form
Provide the unique code you received from G2 to Google using the Google Ads Financial Services Verification form.
If you’re successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We’ll notify you by email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Australia and show ads to Australian users who appear to be seeking financial services.