Google zagotavlja prevedene različice centra za pomoč, vendar niso namenjene spremembi vsebine naših pravilnikov. Angleška različica je uradni jezik, ki ga uporabljamo za uveljavljanje pravilnikov. Če si želite ogledati ta članek v drugem jeziku, uporabite spustni meni za jezik na dnu strani.
Uporabniki storitve Display & Video 360 morajo upoštevati ta pravilnik za Google Ads. Informacije o dodatnih omejitvah so na voljo v centru za pomoč za Display & Video 360.
Če v programu Google Ads oglašujete finančne storitve, morate upoštevati naš pravilnik o finančnih produktih in storitvah ter vse lokalne predpise, ki veljajo za lokacije, na katere ciljate. Ponudniki finančnih storitev in ponudniki, ki ne ponujajo finančnih storitev, morajo opraviti preverjanje pri Googlu, če prikazujejo oglase ali ciljajo na ciljne skupine, za katere je videti, da iščejo določene finančne storitve na nekaterih lokacijah. Kjer se to zahteva, je preverjanje obvezno za vse oblike in elemente oglasov.
Če želite več informacij o vrstah oglaševalcev, izjemah in specifičnih zahtevah za svojo ciljno lokacijo, preberite članek Podrobnosti o preverjanju za finančne storitve za posamezne lokacije.
Na tej strani
- Preverjanje za finančne storitve, specifično za lokacijo
- Obnovitev preverjanja
- Omejena primernost
- Kategorije oglaševalcev finančnih storitev
- Podrobnosti o preverjanju za finančne storitve za posamezne lokacije
Preverjanje za finančne storitve, specifično za lokacijo
Na nekaterih lokacijah veljajo dodatne zahteve za prikazovanje oglasov za finančne storitve. Če želite ciljati na te lokacije, morate preverjanje opraviti za vsako lokacijo posebej. Če želite izvedeti več o teh dodatnih zahtevah in datumih uveljavitve, preberite članek Ustrezni regulativni organi in datumi uveljavitve. Upoštevajte, da zahteva za preverjanje za finančne storitve velja tudi za kategorije finančnih storitev, ki jih ti regulativni organi morda ne regulirajo.
V postopku preverjanja boste morali posredovati informacije o vrsti finančnih storitev, ki jih zagotavljate, licence, ki jih imate za te storitve, registracijsko številko in druge informacije o sebi ali svojem podjetju. Prijave za preverjanje mora poslati pooblaščeni zastopnik. Pooblaščeni zastopnik je skrbnik računa Google Ads ali profila za plačila, ki plačuje za oglase. To vključuje oglaševalske agencije, odvisne družbe ali druge subjekte, ki upravljajo račun Google Ads v vašem imenu.
Če že imate potrdilo v okviru tega pravilnika in ga želite uveljaviti za dodatne upravljane račune, ki spadajo pod isti račun upravitelja (MCC), se lahko prijavite za pridobitev potrdila za račun upravitelja. Primernost za pridobitev potrdila za račun upravitelja je odvisna od oglaševalca in vrste potrdila.
Obnovitev preverjanja
Morda boste morali občasno obnoviti preverjanje. Morda boste morali tudi znova potrditi svojo identiteto, če boste v računu Google Ads izvedli večje spremembe, kot so posodobitve ali spremembe profila za plačila. Ko bo potrebna obnovitev ali vnovično preverjanje, boste prejeli obvestilo v računu.
Omejena primernost
Če promovirate storitve upravljanja zahtevkov, povezane s finančnimi produkti in storitvami, kot so storitve za pridobitev odškodnine v primeru goljufij, morate biti ponudnik finančnih storitev z licenco za upravljanje zahtevkov, državni organ, neprofitna organizacija ali ponudnik pravnih storitev oziroma morate delovati v imenu takih subjektov.
Kategorije oglaševalcev finančnih storitev
Obstaja pet vrst oglaševalcev, ki morajo morda opraviti preverjanje. Kliknite posamezno vrsto oglaševalcev, če želite izvedeti več o zahtevah za preverjanje za to kategorijo.
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Vrsta oglaševalca |
Definicija |
Primeri (nepopoln seznam) |
|---|---|---|
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Pooblaščeni oglaševalci |
Oglaševalci, ki so jih pooblastili ustrezni regulativni organi za finančne storitve. |
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Odobrene tretje osebe |
Oglaševalci, ki ponujajo ali oglašujejo finančne storitve z odobritvijo pooblaščenega oglaševalca (imenovanega tudi prvoosebni oglaševalec), vendar jih regulativni organ ni neposredno pooblastil za ponujanje finančnih storitev. |
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Oglaševalci, ki ne oglašujejo finančnih storitev |
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Državni organi |
Regulativni organi za finančne storitve z domeno .gov ali enakovredno domeno. Regulativnim organom za finančne storitve in državnim oziroma medvladnim organom ni treba opraviti preverjanja pri podjetju G2RS. Državni organi z domeno .gov ali enakovredno domeno naj se za preverjanje prijavijo neposredno pri Googlu z obrazcem za preverjanje za finančne storitve v programu Google Ads. Regulativni organi za finančne storitve in državni ali medvladni organi, ki nimajo domene .gov ali enakovredne domene, naj se za preverjanje obrnejo neposredno na svojega upravitelja računa Google. |
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Oglaševalci finančnih storitev, za katere ta uredba ne velja |
Oglaševalci, ki oglašujejo finančne storitve, vendar ne potrebujejo licence od ustreznih regulativnih organov za finančne storitve. |
Podrobnosti o preverjanju za finančne storitve za posamezne lokacije
V spodnjem spustnem meniju izberite lokacijo, na katero nameravate ciljati, da boste pridobili več podrobnih informacij o preverjanju.
About Financial services verification in Australia
Beginning on the dates listed in Relevant Regulators and Enforcement Dates, in order to show financial services ads in Australia, including showing ads to Australian users who appear to be seeking financial services, advertisers need to be verified by Google. As part of the verification process, advertisers must prove that they’re licensed by the Australian Securities and Investments Commission (ASIC). Note that the financial services verification requirement covers categories of financial services not regulated by the ASIC.
To obtain verification, most advertisers will first need to obtain third party verification from our vendor, G2RS. As part of G2RS’s third party verification process, advertisers must demonstrate that the relevant Australian financial services regulator directly authorizes them to undertake financial services activities or that they’re exempt from the requirement. When verified by G2RS, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2RS.
Included in the requirement to apply to G2RS are advertisers that don’t promote financial services, but that have a compelling reason to target users who appear to be seeking financial services, such as search engines and eCommerce platforms. Likewise, financial services advertisers that are exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), should apply to G2RS.
Government entities with .gov.au domains or intergovernmental organizations don’t need to obtain third party verification from G2RS. Likewise, third party advertisers whose ads are approved by an AU-authorized advertiser,such as approved resellers, affiliates, and marketing agencies for lead generation, also don’t need to obtain third party verification from G2RS. Government entities and approved third parties may apply directly to Google.
You can review more information on specific verification processes below. Verification is required for all ad formats and assets. Authorized Buyers and Display & Video 360 accounts that engage in financial services don’t need to get verified at this time.
Note: Financial services regulators and governmental or intergovernmental entities don’t need to obtain verification from G2RS. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form.
Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified.
Verification requirements
Verification requirements for approved third parties
If you’re an approved third party advertiser, you’ll need an AU-authorized advertiser to initiate verification for you by submitting a list of domains or websites that you use to promote their services. When this is done, Google may contact you to initiate advertiser verification if you haven’t completed this verification program before.You’ll receive an email and an in-account notification that will guide you through the required verification process.
If you’re an AU-authorized advertiser and have already completed your financial services verification, you can initiate verification for an approved third party using the Google Ads Financial Services Verification form. You can only vouch for third parties whose financial promotions are approved by you.
You’ll be required to submit the following information related to third party financial services advertisers associated with your business.
- Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your Business details (name, address, email address)
- Domains or websites of third party financial services advertisers whose ads are approved by you
- Warranty that you approve the financial promotions the third party runs
Verification requirements for Non-financial Services advertisers
If you’re a Non-Financial Services advertiser with a compelling reason to target users who appear to be seeking financial services, you can apply for Australian Financial Services verification through our partner, G2RS, using this G2RS Financial Services Verification form. When you successfully apply to G2RS, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form.
If your application is approved, you’ll be permitted to show ads to Australian users who appear to be seeking financial services.
You’ll be asked to provide the following information to Google in the Australian Financial Services verification form:
- Your Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your business details (name, address, email address)
- Your business domains or websites you’re advertising on Google Ads
- Brief description of your business and your rationale for targeting keywords related to financial services
- Warranty that you won’t use this exemption to run Google Ads promoting financial services
Upon review of your request, Google may require you to complete advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
Verification requirements for Government Entities
Australian financial services regulators with a .gov.au domain are always exempt from Google’s verification requirement. Most other governmental entities advertisers, such as intergovernmental organizations, will be verified automatically by Google. If you haven’t been verified automatically, contact your account representative to request Australian Financial Services verification or contact us.
Verification requirements for Regulation-exempt Financial Services advertisers
If you’re exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), you can access G2RS’s third party verification process using the G2RS Financial Services Verification form. If G2RS determines you’re an Exempt Financial Services Advertiser, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form .
Upon review of your request, Google may require you to undergo advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
When you successfully complete this verification, you’ll receive a confirmation and email notification from Google. A certificate will be granted to your Google Ads account that will allow you to show ads to Australian users who appear to be seeking financial services.
Steps to complete Financial services authorization in Australia
Step 1: Complete G2RS verification
Access G2RS’s third party verification process using the G2RS Financial Services Verification form. The business information you provide during this verification process must exactly match with the business details available on the ASIC registries or records. When your G2RS verification is complete, you’ll get a unique code that you’ll need for Google’s Financial services verification form in Step 3.
Step 2: Complete or confirm your Google Ads Advertiser verification
After applying for third party verification with G2RS, you’ll receive a status update from Google’s advertiser verification program by email. Follow the instructions provided in that notification. If you’ve already completed Google’s advertiser verification program, you won’t need to complete it again.
Step 3: Complete the Google Ads Financial Services Verification form
Provide the unique code you received from G2RS to Google using the Google Ads Financial Services Verification form.
If you’re successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We’ll notify you by email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Australia and show ads to Australian users who appear to be seeking financial services.