A Google fornece versões traduzidas do Centro de Ajuda. No entanto, estas não se destinam a alterar o conteúdo das nossas políticas. A versão em inglês é a que representa o idioma oficial usado para aplicar as políticas. Para ver este artigo num idioma diferente, use o menu pendente de idiomas na parte inferior da página.
Os utilizadores do Display & Video 360 têm de agir em conformidade com esta Política do Google Ads. Visite o Centro de Ajuda do Display & Video 360 para conhecer as restrições adicionais.
Validação de serviços financeiros específica da localização
Para promover produtos e serviços financeiros, os anunciantes têm de estar em conformidade com a Política de Produtos e Serviços Financeiros da Google e com todos os regulamentos estatais e locais de qualquer localização segmentada.
A partir das datas indicadas no artigo Reguladores relevantes e datas de aplicação, os anunciantes em determinadas localizações têm de cumprir requisitos adicionais para apresentar anúncios de serviços financeiros. A Google exige a validação de anunciantes, sendo necessária uma validação separada para cada localização segmentada.
Para a maioria dos anunciantes, este processo implicará fornecer informações sobre o tipo de serviços financeiros que prestam, se têm uma licença para prestar tais serviços e o respetivo número de registo, entre outras informações. Pode encontrar abaixo informações adicionais sobre localização, tipos de anunciantes, isenções e requisitos específicos.
- Austrália
- Brasil
- França
- Alemanha
- Índia
- Indonésia
- Irlanda
- Itália
- Nova Zelândia
- Portugal
- Singapura
- Coreia do Sul
- Espanha
- Taiwan
- Tailândia
- Turquia
- Reino Unido
Para concluir a validação, as candidaturas têm de ser enviadas por um representante autorizado. "Representante autorizado" refere-se à parte que gere as suas contas do Google Ads e/ou os perfis de pagamentos que pagam os anúncios. Pode ser uma agência de publicidade ou subsidiária que detenha o ID do Google Ads em nome da sua empresa principal ou cliente licenciado.
Como parte do processo de validação, os anunciantes têm de demonstrar que têm uma licença emitida pelos reguladores de serviços financeiros relevantes na localização relevante ou que estão isentos desses requisitos (exceto no Reino Unido). Os requisitos específicos e a documentação necessária variam consoante o tipo e a localização da empresa. Consulte as secções abaixo para ver informações detalhadas específicas de cada país.
A lista completa dos reguladores de serviços financeiros relevantes nas localizações afetadas encontra-se aqui. Tenha em atenção que o requisito de validação de serviços financeiros abrange categorias de serviços financeiros que podem ou não ser regulamentados por estes reguladores.
Elegibilidade limitada
Tenha em atenção que, para a promoção de serviços de gestão de reivindicações associados a produtos ou serviços financeiros, tais como serviços de recurso em caso de esquemas, os anunciantes têm de ser ou operar em nome de um fornecedor de serviços financeiros licenciado para a gestão de reivindicações, uma entidade governamental, uma organização sem fins lucrativos ou um fornecedor de serviços jurídicos.
Renovação da validação
Pode ter de renovar a validação periodicamente. Irá receber uma notificação quando for necessário realizar esta validação.
Também lhe podemos solicitar que volte a validar a sua identidade se existirem alterações significativas na sua conta do Google Ads como, por exemplo, alterações ao perfil de pagamentos no Google Ads. Quando isso for necessário, receberá uma notificação na conta.
Requisitos específicos do país para a validação de serviços financeiros
About Financial services verification in Australia
Beginning on the dates listed in Relevant Regulators and Enforcement Dates, in order to show financial services ads in Australia, including showing ads to Australian users who appear to be seeking financial services, advertisers need to be verified by Google. As part of the verification process, advertisers must prove that they’re licensed by the Australian Securities and Investments Commission (ASIC). Note that the financial services verification requirement covers categories of financial services not regulated by the ASIC.
To obtain verification, most advertisers will first need to obtain third party verification from our vendor, G2RS. As part of G2RS’s third party verification process, advertisers must demonstrate that the relevant Australian financial services regulator directly authorizes them to undertake financial services activities or that they’re exempt from the requirement. When verified by G2RS, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2RS.
Included in the requirement to apply to G2RS are advertisers that don’t promote financial services, but that have a compelling reason to target users who appear to be seeking financial services, such as search engines and eCommerce platforms. Likewise, financial services advertisers that are exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), should apply to G2RS.
Government entities with .gov.au domains or intergovernmental organizations don’t need to obtain third party verification from G2RS. Likewise, third party advertisers whose ads are approved by an AU-authorized advertiser,such as approved resellers, affiliates, and marketing agencies for lead generation, also don’t need to obtain third party verification from G2RS. Government entities and approved third parties may apply directly to Google.
You can review more information on specific verification processes below. Verification is required for all ad formats and assets. Authorized Buyers and Display & Video 360 accounts that engage in financial services don’t need to get verified at this time.
Note: Financial services regulators and governmental or intergovernmental entities don’t need to obtain verification from G2RS. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form.
Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified.
Verification requirements
Verification requirements for approved third parties
If you’re an approved third party advertiser, you’ll need an AU-authorized advertiser to initiate verification for you by submitting a list of domains or websites that you use to promote their services. When this is done, Google may contact you to initiate advertiser verification if you haven’t completed this verification program before.You’ll receive an email and an in-account notification that will guide you through the required verification process.
If you’re an AU-authorized advertiser and have already completed your financial services verification, you can initiate verification for an approved third party using the Google Ads Financial Services Verification form. You can only vouch for third parties whose financial promotions are approved by you.
You’ll be required to submit the following information related to third party financial services advertisers associated with your business.
- Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your Business details (name, address, email address)
- Domains or websites of third party financial services advertisers whose ads are approved by you
- Warranty that you approve the financial promotions the third party runs
Verification requirements for Non-financial Services advertisers
If you’re a Non-Financial Services advertiser with a compelling reason to target users who appear to be seeking financial services, you can apply for Australian Financial Services verification through our partner, G2RS, using this G2RS Financial Services Verification form. When you successfully apply to G2RS, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form.
If your application is approved, you’ll be permitted to show ads to Australian users who appear to be seeking financial services.
You’ll be asked to provide the following information to Google in the Australian Financial Services verification form:
- Your Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your business details (name, address, email address)
- Your business domains or websites you’re advertising on Google Ads
- Brief description of your business and your rationale for targeting keywords related to financial services
- Warranty that you won’t use this exemption to run Google Ads promoting financial services
Upon review of your request, Google may require you to complete advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
Verification requirements for Government Entities
Australian financial services regulators with a .gov.au domain are always exempt from Google’s verification requirement. Most other governmental entities advertisers, such as intergovernmental organizations, will be verified automatically by Google. If you haven’t been verified automatically, contact your account representative to request Australian Financial Services verification or contact us.
Verification requirements for Regulation-exempt Financial Services advertisers
If you’re exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), you can access G2RS’s third party verification process using the G2RS Financial Services Verification form. If G2RS determines you’re an Exempt Financial Services Advertiser, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form .
Upon review of your request, Google may require you to undergo advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
When you successfully complete this verification, you’ll receive a confirmation and email notification from Google. A certificate will be granted to your Google Ads account that will allow you to show ads to Australian users who appear to be seeking financial services.
Steps to complete Financial services authorization in Australia
Step 1: Complete G2RS verification
Access G2RS’s third party verification process using the G2RS Financial Services Verification form. The business information you provide during this verification process must exactly match with the business details available on the ASIC registries or records. When your G2RS verification is complete, you’ll get a unique code that you’ll need for Google’s Financial services verification form in Step 3.
Step 2: Complete or confirm your Google Ads Advertiser verification
After applying for third party verification with G2RS, you’ll receive a status update from Google’s advertiser verification program by email. Follow the instructions provided in that notification. If you’ve already completed Google’s advertiser verification program, you won’t need to complete it again.
Step 3: Complete the Google Ads Financial Services Verification form
Provide the unique code you received from G2RS to Google using the Google Ads Financial Services Verification form.
If you’re successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We’ll notify you by email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Australia and show ads to Australian users who appear to be seeking financial services.