Google에서는 Google Ads 고객센터의 내용을 다국어로 번역하여 제공하고 있습니다. 그러나 번역에 따라 정책의 내용이 바뀌지는 않습니다. Google 정책을 시행할 때 공식적으로 사용되는 언어는 영어입니다. 이 도움말의 내용을 다른 언어로 보려면 페이지 하단의 언어 드롭다운 메뉴를 이용하세요.
Display & Video 360 사용자는 이 Google Ads 정책을 준수해야 합니다. 제한사항에 대해 자세히 알아보려면 Display & Video 360 고객센터를 방문하세요.
위치별 금융 서비스 인증
금융 상품 및 서비스를 홍보하려는 광고주는 Google의 금융 상품 및 서비스 정책과 타겟 지역의 모든 주 및 현지 규정을 준수해야 합니다.
유관 규제 기관 및 시행일에 표시된 날짜부터 특정 지역의 광고주는 금융 서비스 광고를 게재하려면 추가 요건을 충족해야 합니다. 광고주는 Google의 인증을 받아야 하며, 타겟 지역마다 별도의 인증이 필요합니다.
대부분의 광고주는 이 절차 진행을 위해 금융 서비스 유형, 해당 서비스 라이선스 보유 여부, 등록 번호 등에 관한 정보를 제공해야 합니다. 위치, 광고주 유형, 예외, 구체적인 요구사항에 대한 추가 정보는 아래에서 확인할 수 있습니다.
- 오스트레일리아
- 브라질
- 프랑스
- 독일
- 인도
- 인도네시아
- 아일랜드
- 이탈리아
- 뉴질랜드
- 포르투갈
- 싱가포르
- 대한민국
- 스페인
- 타이완
- 태국
- 튀르키예
- 영국
인증을 완료하려면 공식 대리인이 신청서를 제출해야 합니다. 공식 대리인은 광고비를 지불하는 Google Ads 계정 및/또는 결제 프로필을 관리하는 당사자를 말합니다. 이는 라이선스를 취득한 클라이언트 또는 모회사를 대신하여 Google Ads ID를 보유한 광고 대행사 또는 자회사일 수 있습니다.
인증 절차의 일환으로 광고주는 해당 지역의 유관 금융 서비스 규제 기관으로부터 라이선스를 취득했거나 이러한 요건이 면제됨을 입증해야 합니다(영국 제외). 필요한 요건과 문서는 비즈니스 유형과 소재 지역에 따라 달라집니다. 자세한 국가별 정보는 아래 섹션을 참고하세요.
영향을 받는 위치의 유관 금융 서비스 규제 기관의 전체 목록은 여기에서 확인할 수 있습니다. 금융 서비스 인증 요건은 이러한 당국의 규제를 받는지 여부에 관계없이 금융 서비스 카테고리에 적용됩니다.
운영 가능 범위 제한
사기 구제 서비스와 같은 금융 상품 또는 서비스와 관련된 청구 관리 서비스를 홍보하기 위해서는 광고주가 청구 관리 라이선스가 있는 금융 서비스 제공업체, 정부 기관, 비영리단체 또는 법률 서비스 제공업체이거나 대신 서비스를 제공하는 업체여야 합니다.
인증 갱신
정기적으로 인증을 갱신해야 할 수도 있습니다. 재확인이 필요하면 알림이 전달됩니다
Google Ads에서 결제 프로필이 변경되는 등 Google Ads 계정에 중요한 변경이 발생한 경우 신원 확인 절차를 다시 진행하라는 요청을 받을 수도 있습니다. 이 경우에는 계정 내 알림이 표시됩니다.
금융 서비스 인증 국가별 세부사항
About Financial services verification in Australia
Beginning on the dates listed in Relevant Regulators and Enforcement Dates, in order to show financial services ads in Australia, including showing ads to Australian users who appear to be seeking financial services, advertisers need to be verified by Google. As part of the verification process, advertisers must prove that they’re licensed by the Australian Securities and Investments Commission (ASIC). Note that the financial services verification requirement covers categories of financial services not regulated by the ASIC.
To obtain verification, most advertisers will first need to obtain third party verification from our vendor, G2RS. As part of G2RS’s third party verification process, advertisers must demonstrate that the relevant Australian financial services regulator directly authorizes them to undertake financial services activities or that they’re exempt from the requirement. When verified by G2RS, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2RS.
Included in the requirement to apply to G2RS are advertisers that don’t promote financial services, but that have a compelling reason to target users who appear to be seeking financial services, such as search engines and eCommerce platforms. Likewise, financial services advertisers that are exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), should apply to G2RS.
Government entities with .gov.au domains or intergovernmental organizations don’t need to obtain third party verification from G2RS. Likewise, third party advertisers whose ads are approved by an AU-authorized advertiser,such as approved resellers, affiliates, and marketing agencies for lead generation, also don’t need to obtain third party verification from G2RS. Government entities and approved third parties may apply directly to Google.
You can review more information on specific verification processes below. Verification is required for all ad formats and assets. Authorized Buyers and Display & Video 360 accounts that engage in financial services don’t need to get verified at this time.
Note: Financial services regulators and governmental or intergovernmental entities don’t need to obtain verification from G2RS. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form.
Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified.
Verification requirements
Verification requirements for approved third parties
If you’re an approved third party advertiser, you’ll need an AU-authorized advertiser to initiate verification for you by submitting a list of domains or websites that you use to promote their services. When this is done, Google may contact you to initiate advertiser verification if you haven’t completed this verification program before.You’ll receive an email and an in-account notification that will guide you through the required verification process.
If you’re an AU-authorized advertiser and have already completed your financial services verification, you can initiate verification for an approved third party using the Google Ads Financial Services Verification form. You can only vouch for third parties whose financial promotions are approved by you.
You’ll be required to submit the following information related to third party financial services advertisers associated with your business.
- Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your Business details (name, address, email address)
- Domains or websites of third party financial services advertisers whose ads are approved by you
- Warranty that you approve the financial promotions the third party runs
Verification requirements for Non-financial Services advertisers
If you’re a Non-Financial Services advertiser with a compelling reason to target users who appear to be seeking financial services, you can apply for Australian Financial Services verification through our partner, G2RS, using this G2RS Financial Services Verification form. When you successfully apply to G2RS, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form.
If your application is approved, you’ll be permitted to show ads to Australian users who appear to be seeking financial services.
You’ll be asked to provide the following information to Google in the Australian Financial Services verification form:
- Your Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your business details (name, address, email address)
- Your business domains or websites you’re advertising on Google Ads
- Brief description of your business and your rationale for targeting keywords related to financial services
- Warranty that you won’t use this exemption to run Google Ads promoting financial services
Upon review of your request, Google may require you to complete advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
Verification requirements for Government Entities
Australian financial services regulators with a .gov.au domain are always exempt from Google’s verification requirement. Most other governmental entities advertisers, such as intergovernmental organizations, will be verified automatically by Google. If you haven’t been verified automatically, contact your account representative to request Australian Financial Services verification or contact us.
Verification requirements for Regulation-exempt Financial Services advertisers
If you’re exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), you can access G2RS’s third party verification process using the G2RS Financial Services Verification form. If G2RS determines you’re an Exempt Financial Services Advertiser, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form .
Upon review of your request, Google may require you to undergo advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
When you successfully complete this verification, you’ll receive a confirmation and email notification from Google. A certificate will be granted to your Google Ads account that will allow you to show ads to Australian users who appear to be seeking financial services.
Steps to complete Financial services authorization in Australia
Step 1: Complete G2RS verification
Access G2RS’s third party verification process using the G2RS Financial Services Verification form. The business information you provide during this verification process must exactly match with the business details available on the ASIC registries or records. When your G2RS verification is complete, you’ll get a unique code that you’ll need for Google’s Financial services verification form in Step 3.
Step 2: Complete or confirm your Google Ads Advertiser verification
After applying for third party verification with G2RS, you’ll receive a status update from Google’s advertiser verification program by email. Follow the instructions provided in that notification. If you’ve already completed Google’s advertiser verification program, you won’t need to complete it again.
Step 3: Complete the Google Ads Financial Services Verification form
Provide the unique code you received from G2RS to Google using the Google Ads Financial Services Verification form.
If you’re successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We’ll notify you by email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Australia and show ads to Australian users who appear to be seeking financial services.