Google pakub abikeskuse artiklite tõlgitud versioone, aga need ei muuda meie eeskirjade sisu. Ingliskeelne versioon on ametlik ja sellest lähtume oma eeskirjade jõustamisel. Kui soovite seda artiklit muus keeles lugeda, kasutage lehe allosas asuvat keele rippmenüüd.
Platvormi Display & Video 360 kasutajad peavad järgima neid Google Adsi eeskirju. Lisapiirangute kohta leiate teavet Display & Video 360 abikeskusest.
Asukohapõhine finantsteenuste kinnitamine
Finantstoodete ja -teenuste reklaamimiseks peavad reklaamijad järgima Google'i finantstoodete ja -teenuste eeskirju ning kõiki riiklikke ja kohalikke eeskirju mis tahes sihitud asukoha kohta.
Saidil Asjaomased reguleerivad asutused ja jõustamise kuupäevad märgitud kuupäevadest alates peavad reklaamijad teatud asukohtades finantsteenuste reklaamide esitamiseks täitma lisanõuded. Google nõuab reklaamijate kinnitamist, kusjuures iga sihitud asukoha jaoks on vaja eraldi kinnitust.
Enamik reklaamijaid peab selle protsessi käigus esitama muu hulgas teabe selle kohta, millist tüüpi finantsteenuseid nad osutavad ja kas neil on selleks vajalik litsents. Samuti tuleb esitada oma registreerimisnumber. Lisateavet asukoha, reklaamijate tüüpide, erandite ja erinõuete kohta leiate altpoolt.
- Austraalia
- Brasiilia
- Prantsusmaa
- Saksamaa
- India
- Indoneesia
- Iirimaa
- Itaalia
- Uus-Meremaa
- Portugal
- Singapur
- Lõuna-Korea
- Hispaania
- Taiwan
- Tai
- Türgi
- Ühendkuningriik
Kinnitamise läbimiseks peab taotlused esitama volitatud esindaja. Volitatud esindaja tähendab osapoolt, kes haldab teie Google Adsi kontot (kontosid) ja/või maksete profiili (profiile) ja tasub reklaamide eest. See võib olla reklaamiagentuur või tütarettevõte, millel on teie litsentsitud kliendi või emaettevõtte nimel Google Adsi ID.
Kinnitamisprotsessi osana peavad reklaamijad tõendama, et neil on vastava asukoha vastavate finantsteenuste reguleerivate asutuste litsentsid või et nad on sellistest nõuetest vabastatud (v.a Ühendkuningriik). Konkreetsed nõuded ja vajalikud dokumendid varieeruvad olenevalt ettevõtte tüübist ja asukohast. Riigipõhise üksikasjaliku teabe saamiseks vaadake allolevaid jaotisi.
Täielik loend asjakohastest mõjutatud asukohtade finantsteenuseid reguleerivatest asutustest on toodud siin. Pidage silmas, et finantsteenuste kinnitamise nõue hõlmab finantsteenuste kategooriaid, mida need reguleerijad võivad, aga ei pruugi reguleerida.
Piiratud sobilikkus
Pange tähele, et finantstoodete või -teenustega (nt pettuste hüvitamise teenustega) seotud nõuete haldamise teenuste reklaamimiseks peab reklaamija olema nõuete haldamise teenusepakkuja, milleks võib olla riigiasutus, mittetulunduslik organisatsioon, õigusalase teenuse pakkuja või nõuete haldamiseks litsentseeritud finantsteenuste pakkuja (või tegutsema vastava asutuse nimel).
Kinnitamise uuendamine
Kinnitust peate võib-olla aeg-ajalt uuendama. Sellise kinnituse vajadusel saate märguande.
Teil võidakse paluda oma isik uuesti kinnitada, kui teie Google Adsi kontol on tehtud olulisi muudatusi, näiteks muudatused teie Google Adsi maksete profiilil. Sel juhul näete kontol kuvatavat märguannet.
Finantsteenuste kinnitamise riigipõhised eripärad
About Financial services verification in Australia
Beginning on the dates listed in Relevant Regulators and Enforcement Dates, in order to show financial services ads in Australia, including showing ads to Australian users who appear to be seeking financial services, advertisers need to be verified by Google. As part of the verification process, advertisers must prove that they’re licensed by the Australian Securities and Investments Commission (ASIC). Note that the financial services verification requirement covers categories of financial services not regulated by the ASIC.
To obtain verification, most advertisers will first need to obtain third party verification from our vendor, G2RS. As part of G2RS’s third party verification process, advertisers must demonstrate that the relevant Australian financial services regulator directly authorizes them to undertake financial services activities or that they’re exempt from the requirement. When verified by G2RS, advertisers should apply to Google for financial services verification using the unique third party verification code they receive from G2RS.
Included in the requirement to apply to G2RS are advertisers that don’t promote financial services, but that have a compelling reason to target users who appear to be seeking financial services, such as search engines and eCommerce platforms. Likewise, financial services advertisers that are exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), should apply to G2RS.
Government entities with .gov.au domains or intergovernmental organizations don’t need to obtain third party verification from G2RS. Likewise, third party advertisers whose ads are approved by an AU-authorized advertiser,such as approved resellers, affiliates, and marketing agencies for lead generation, also don’t need to obtain third party verification from G2RS. Government entities and approved third parties may apply directly to Google.
You can review more information on specific verification processes below. Verification is required for all ad formats and assets. Authorized Buyers and Display & Video 360 accounts that engage in financial services don’t need to get verified at this time.
Note: Financial services regulators and governmental or intergovernmental entities don’t need to obtain verification from G2RS. Government entities with a .gov or corresponding domain should apply directly to Google for verification using the Google Ads Financial Services Verification form.
Financial services regulators and governmental or intergovernmental entities without a .gov or corresponding domain should reach out directly to their Google Account Manager to be verified.
Verification requirements
Verification requirements for approved third parties
If you’re an approved third party advertiser, you’ll need an AU-authorized advertiser to initiate verification for you by submitting a list of domains or websites that you use to promote their services. When this is done, Google may contact you to initiate advertiser verification if you haven’t completed this verification program before.You’ll receive an email and an in-account notification that will guide you through the required verification process.
If you’re an AU-authorized advertiser and have already completed your financial services verification, you can initiate verification for an approved third party using the Google Ads Financial Services Verification form. You can only vouch for third parties whose financial promotions are approved by you.
You’ll be required to submit the following information related to third party financial services advertisers associated with your business.
- Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your Business details (name, address, email address)
- Domains or websites of third party financial services advertisers whose ads are approved by you
- Warranty that you approve the financial promotions the third party runs
Verification requirements for Non-financial Services advertisers
If you’re a Non-Financial Services advertiser with a compelling reason to target users who appear to be seeking financial services, you can apply for Australian Financial Services verification through our partner, G2RS, using this G2RS Financial Services Verification form. When you successfully apply to G2RS, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form.
If your application is approved, you’ll be permitted to show ads to Australian users who appear to be seeking financial services.
You’ll be asked to provide the following information to Google in the Australian Financial Services verification form:
- Your Google Ads account Customer ID
- Name of the Authorized Representative applying for verification
- Your business details (name, address, email address)
- Your business domains or websites you’re advertising on Google Ads
- Brief description of your business and your rationale for targeting keywords related to financial services
- Warranty that you won’t use this exemption to run Google Ads promoting financial services
Upon review of your request, Google may require you to complete advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
Verification requirements for Government Entities
Australian financial services regulators with a .gov.au domain are always exempt from Google’s verification requirement. Most other governmental entities advertisers, such as intergovernmental organizations, will be verified automatically by Google. If you haven’t been verified automatically, contact your account representative to request Australian Financial Services verification or contact us.
Verification requirements for Regulation-exempt Financial Services advertisers
If you’re exempt from or not required to be licensed by the Australian Securities and Investments Commission (ASIC), you can access G2RS’s third party verification process using the G2RS Financial Services Verification form. If G2RS determines you’re an Exempt Financial Services Advertiser, you’ll receive a unique code which you must provide to Google. Provide the unique code you received to Google using the Google Ads Financial Services Verification form .
Upon review of your request, Google may require you to undergo advertiser verification if you haven’t completed this verification program before. You’ll receive an email and an in-account notification that will guide you through the required verification process.
When you successfully complete this verification, you’ll receive a confirmation and email notification from Google. A certificate will be granted to your Google Ads account that will allow you to show ads to Australian users who appear to be seeking financial services.
Steps to complete Financial services authorization in Australia
Step 1: Complete G2RS verification
Access G2RS’s third party verification process using the G2RS Financial Services Verification form. The business information you provide during this verification process must exactly match with the business details available on the ASIC registries or records. When your G2RS verification is complete, you’ll get a unique code that you’ll need for Google’s Financial services verification form in Step 3.
Step 2: Complete or confirm your Google Ads Advertiser verification
After applying for third party verification with G2RS, you’ll receive a status update from Google’s advertiser verification program by email. Follow the instructions provided in that notification. If you’ve already completed Google’s advertiser verification program, you won’t need to complete it again.
Step 3: Complete the Google Ads Financial Services Verification form
Provide the unique code you received from G2RS to Google using the Google Ads Financial Services Verification form.
If you’re successfully verified after completing these steps, a certificate will be applied to your Google Ads account. We’ll notify you by email on the status of your request. Advertisers who are successfully verified after completing the steps will be allowed to show financial services ads in Australia and show ads to Australian users who appear to be seeking financial services.