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In November 2024, the Google Ads Circumventing Systems policy will be updated.
Advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted. Failure to do so will be considered a violation of the Circumventing Systems policy. Material changes include, but are not limited to, changes to advertiser’s product offerings which are inconsistent with any license or approvals provided to Google, changes to advertiser’s compliance with applicable regulations, and changes to advertiser’s licensure or other compliance with Google’s Gambling and games certification requirements. Changes to an advertiser’s address or payment methods are not considered material for purposes of this Gambling and games recertification requirement.
We take violations of this policy very seriously and consider them egregious. If we find violations of this policy, we will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again.
(Posted on September 3, 2024)