Updates to Gambling and Games Policy (August 2024)

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Effective September 25, 2024, Google's Gambling and games policy in Germany will be updated. Only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be able to apply for advertising certification for the gambling products stated in our Gambling and games policy.

Applications for advertisers of online gambling services who do not meet the above criteria (including those offering gambling aggregation services, for example by linking to multiple offers of different operators on their landing page) will no longer be accepted. Existing certifications for these types of services will be revoked on September 25, 2024, preventing them from running gambling ads targeted to Germany.

The Gambling and games policy page will be updated when the policy goes into effect on September 25, 2024.

(Posted on August 26, 2024)