Sexual health and wellness

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On this page

• About the policy
• Location specifics for ads about Sexual health and wellness
• Options to fix

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Google Ads allows the promotion of personal lubricants and prescription drugs for erectile dysfunction and female sexual interest/arousal disorder on the Google Display Network and YouTube in limited cases.

These products can be advertised only when all of the following requirements are met:

• Your ads aren't promoted in a way that focuses on sexual pleasure or enhancement.
• Your ads don't use sexually suggestive elements and themes.
• Your ads only target users 18 years or older.
• Your ads respect the serving and location-specific restrictions of the Healthcare and medicines policy. Businesses like pharmaceutical manufacturers and providers of prescription drug services must apply and be approved to advertise.
• Your ads comply with local laws in the regions your campaigns target.

Ads that are promoted in violation of these criteria are subject to Google Ads' Sexual content, Inappropriate content, and Healthcare and medicines policies and may continue to be restricted or disapproved.

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Location specifics for ads about Sexual health and wellness

Google Ads only allows the promotion of personal lubricants and prescription drugs in select locations.

Advertisers may promote personal lubricants in the following locations only: Australia Brazil Canada Germany Portugal New Zealand Spain United Kingdom United States

Pharmaceutical manufacturers, online pharmacies, and telemedicine providers may promote prescription drugs for erectile dysfunction and female sexual interest/arousal disorder in the following locations only. These advertisers must apply to advertise first. Canada New Zealand United States

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Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

1. Go to Ads within the Campaigns menu.
2. Hover over the ad or asset and select Edit.
3. Edit the ad or asset so that it complies with the policy.
4. Select Save.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.