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On 3 October 2024, we will launch a new Google Ads Help Centre page called 'Masthead format requirements', a consolidated resource for requirements applicable to masthead ads, including YouTube masthead ads and Google TV masthead ads.
A preview of the new masthead format requirements is available now, and will be publicly available when the launch takes effect on 3 October 2024. Note that the requirements applicable to YouTube masthead ads will not change, but we are now consolidating them to the new Help Centre page governing all masthead ads.
Ads that do not comply with this policy will not serve as masthead ads.
(Posted on 3 September 2024)