Financial products and services: Complex speculative financial products

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We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices.

Learn more about the Financial products and services policy.


An image showing the legend for Financial Services.

Learn more about the “Eligible (Limited)” status.


Due to the inherent complexities and risks involved in trading the following types of complex speculative financial products, to protect users, we only allow them to be advertised in limited circumstances advertisements for these products in select locations and only if they meet all of the following criteria:

  • The advertiser is a licensed provider or aggregator.
  • The products and ads comply with local laws and industry standards.
  • The targeted location is eligible for certification and the account is certified by Google.

Products or services allowed under Complex speculative financial products policy with certification

An icon showing the Certification required for Financial Services. Contracts for Difference (CFD), financial spread betting, rolling spot forex (often referred to as "Forex" or "FX"), and related forms of speculative products

The following scenarios would lead to disapproval for Complex speculative financial products

red x mark Ad destinations that provide signals for the trading of complex speculative financial products

Examples (non-exhaustive): Trading signals, tips, or speculative trading information; affiliate sites containing related content or broker reviews

Approved targeted locations

Location

Contracts for
Difference (CFD)

Rolling Spot Forex
("Forex" or "FX")

Financial
Spread Betting

Australia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

Austria

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Brazil

An icon showing the Certification required for Financial Services. red x mark An icon showing the Certification required for Financial Services.

Bulgaria

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Canada

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

Croatia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Cyprus

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Czech Republic

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Estonia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Finland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Germany

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Greece

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Hong Kong

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Hungary

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Iceland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Indonesia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Ireland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Israel

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Italy

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Japan

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark
Kenya  An icon showing the Certification required for Financial Services.  An icon showing the Certification required for Financial Services.  red x mark

Latvia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Lithuania

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Luxemburg

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Malaysia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

Malta

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Netherlands

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

New Zealand

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Norway

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Poland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Portugal

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Romania

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Russian Federation

red x mark An icon showing the Certification required for Financial Services. red x mark

Singapore

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Slovakia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Slovenia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

South Africa

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Sweden

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Switzerland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Taiwan

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Türkiye

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

United Arab Emirates

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

United Kingdom

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

United States of America

red x mark An icon showing the Certification required for Financial Services. red x mark
Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account. Learn more about suspended accounts.

Get certified to advertise Complex speculative financial products

  1. Check if you are promoting any products or services that require you to be certified by Google.
  2. Check if the locations you’re targeting are eligible under this policy.
    If your targeted location is not on the list of approved targeted locations, Complex speculative financial products mentioned above cannot be advertised. At this time, we are unable to support advertising in non-approved markets. If your targeted location is on the list, proceed to the next step.
  3. Apply for certification
    If you meet the requirements, apply for certification. If you want to advertise in more than one location, submit a separate application for each location or group of locations.

Options to fix

If this policy is affecting your ad, review your options to fix below.

Apply for certification

If your ad was disapproved due to a missing Google certification and you meet the requirements, apply for certification. If you want to advertise in more than one location, submit a separate application for each location or group of locations.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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