Financial products and services: Binary options

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices.

Learn more about the Financial products and services policy.


We want to protect our users from the significant risk of financial loss involved in trading binary options.

The following scenarios would lead to disapproval for Binary Options:

red x mark  Ads for binary options or synonymous financial products

Examples (non-exhaustive): Ads for digital options, binary options, digital 100, fixed return options, all-or-nothing options

red x mark  Binary Options broker: Site only offers binary options. Including signals/software for binary options with no other financial products

red x mark  Binary Options informational/educational sites/blogs: Educational sites or blogs on binary options and synonymous products

Strikes are issued to your Google Ads account when you violate certain Google Ads policies. An account can receive a maximum of one warning and 3 strikes per certain policy violations. The third strike will result in an account suspension. Learn more About enforcement procedures for repeat violations. This strike-based system applies to the Binary options policy.

Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ads.
  4. Hover over the ad or asset and click Edit.
  5. Edit the ad or asset so that it complies with the policy.
  6. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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