Financial products and services: Financial products and services disclosures

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We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices.

Learn more about the Financial products and services policy.


Financial products and services can be very complex and sometimes difficult to understand. Disclosures increase transparency and provide consumers with valuable information to make informed decisions. 

Advertisers promoting financial products or services are required to provide:

  • The physical address for the business offering the financial product or service
  • Associated fees
  • Links to third-party accreditation or endorsement where affiliation is asserted or implied, particularly when it serves to improve the reputation of the site

Examples (non-exhaustive): Verification of government affiliation, third-party ratings

Note: Disclosures can’t be posted as roll-over text or made available through another link or tab. They must be clearly and immediately visible without needing to click or hover over anything.

Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account. Learn more about suspended accounts.

Options to fix

If this policy is affecting your ad, review your options to fix below.

Prominently disclose the required information on your landing page

Advertisers promoting financial products or services are required to provide:

  • The physical address for the business offering the financial product or service
  • Associated fees
  • Links to third-party accreditation or endorsement where affiliation is asserted or implied, particularly when it serves to improve the reputation of the site

After you’ve made changes to comply with the policy, appeal the policy decision to request a review. Learn more about how to Appeal a policy decision.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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