Updates to Gambling and Games Policy (May 2024)

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On 18 May 2024, Google will update the Bulgaria country specifics of its Gambling and games policy to reflect recent changes in local law. As a result, we will be changing our policies to disallow the following gambling content targeting Bulgaria effective 18 May:

Product Allowed? Details
Online gambling red x mark Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value

Gambling-related content

red x mark Not allowed

Google doesn't allow the following gambling-related content:

  • Bricks-and-mortar casinos

Gambling-related products

red x mark Not allowed

Google doesn’t allows ads promoting the following gambling-related products:

  • Gambling-related promotional products, such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials, such as books and eBooks
  • Gambling-related information such as tips, odds and handicapping
Addendum (effective 20 May 2024):  Google will no longer be allowing the promotions of online non-casino games in Bulgaria

(Posted on 18 May 2024)

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