Update to Advertiser Verification Program (May 2024)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On May 28, 2024, Google will update its advertiser verification program reflecting the addition of 2 new regions to our verification program. Google will begin asking advertisers registered in South Sudan and Kosovo to complete advertiser identity verification as part of the phased rollout. The Advertiser verification policy includes example criteria of advertisers who may be prioritized.

(Posted on May 28, 2024)

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