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On 10 June 2024, the Google Ads other restricted businesses: event ticket sale policy will be updated.
This update will clarify the 'Disclosures' requirement section of the policy in the following way.
Disclosures should be easily visible and clearly explained in the top 20% (above the fold) of any destination when reached via an ad.
This disclosure must not be provided in a closable or hideable notification format, and the font must be equal to or bigger than the majority of the text on the page.
This means that advertisers are only required to provide disclosures on any destination page that is reached by users via a Google ad, as opposed to any pages that users may reach via organic traffic.
We will begin rolling out the policy update on 10 June 2024, with full enforcement ramping up over approximately 4 weeks.
(Posted on 10 May 2024)