Updates to Healthcare and medicines policy (May 2024)

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In May 2024, the Australia country-specifics of the Healthcare and medicines policy will be updated to the following:

Product Allowed?
Online pharmacies, telemedicine

No issues detected and positive check mark icon Allowed with limitations

Online pharmacies

Google allows the promotion of online pharmacies if they are verified by LegitScript’s Healthcare Merchant Certification Programme OR if they meet one of the following – state and territory-level requirements:

  • Pharmacies in New South Wales, South Australia, Tasmania, Victoria and Western Australia must be registered with the relevant regulatory authority: Pharmacy Council of New South Wales, Pharmacy Regulation Authority South Australia, Tasmanian Pharmacy Authority, Victorian Pharmacy Authority or the Pharmacy Registration Board of Western Australia.
  • Pharmacies in Queensland, Northern Territory, Australian Capital Territory must be owned or controlled by a pharmacist that is registered with the Pharmacy Board of Australia.


Google allows the promotion of telemedicine providers if they are verified by LegitScript’s Healthcare Merchant Certification Programme.

Ads targeting Australia can't use prescription drug terms in the ad or its destination.

Advertisers must be certified with Google. See how to apply.

The policy update will be published on 23 May 2024. Advertisers can apply for certification under the new policy, on this date. Following the policy change on 23 May advertisers certified under the former policy for online pharmacies must reapply for certification within 90 days. After the 90-day period, advertisers that have not successfully completed the certification process will not be eligible to promote online pharmacies in Australia.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.

(Posted on 23 April 2024)

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