Updates to the gambling and games policy (March 2024)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On 5 April 2024, the country specifics for Romania in the Google Ads gambling and games policy will be updated to reflect updated gambling regulations and certification requirements:

Product Allowed? Details
Online Gambling No issues detected and positive check mark icon Allowed with limitations

Google allows ads promoting the following online gambling, as long as the advertiser is registered with the Romanian National Office for Gambling (the 'ONJN') and submits valid licensing:

  • Casino games
  • Fixed-odds betting (including sports betting)
  • Bingo
  • Lotteries
  • Mutual betting
  • Counterparty betting
  •  Raffle-type betting
  • Sites that provide information about, or a comparison of, other gambling services but do not themselves provide gambling activities that require a licence (so-called aggregators). They may provide links to gambling services not operated or controlled by the aggregator but provided by licensed gambling operators.
Advertisers must also be certified by Google. See how to apply.
Online gambling-related products No issues detected and positive check mark icon Allowed with limitations

Google allows ads promoting the following online gambling, as long as the advertiser is registered with the Romanian National Office for Gambling (the 'ONJN') and submits valid licensing:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information, such as tips, odds and handicapping
Advertisers must also be certified by Google. See how to apply.

Operators currently certified with Google who were previously certified without an ONJN licence must apply for certification with the required ONJN documentation.

Starting 5 April 2024, any advertiser operating without a Romanian licence or equivalent approvals will have their gambling certificate revoked and will not be eligible to serve gambling ads in Romania. 

New advertisers, or those who did not provide updated paperwork in a timely manner and had their gambling certificate revoked, must apply for certification.

The gambling and games policy page will be updated when the policy goes into effect on 5 April 2024.

(Posted on 4 March 2024)

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