Updates to Gambling and games policy (February 2024)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In February 2024, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run pre-launch ads for sports betting from entities who have applied for a licence in North Carolina from 8 February 2024.

Advertisers must apply for certification

From 11 March 2024 all state-licensed entities who wish to continue promoting ads for sports betting will be required to submit their Certificate of Compliance. 

(Posted on 8 February 2024)

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