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In February 2024, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run pre-launch ads for sports betting from entities who have applied for a licence in North Carolina from 8 February 2024.
Advertisers must apply for certification.
From 11 March 2024 all state-licensed entities who wish to continue promoting ads for sports betting will be required to submit their Certificate of Compliance.
(Posted on 8 February 2024)