Location asset requirements

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

Location assets allow ads to include a business address, phone number and other information (e.g. opening hours and ratings) about a specific business location.

Location assets and affiliate location assets are subject to the standard Google Ads policies, the policies for text, images and video and the requirements below.

Google Business Profile (GBP) is commonly used to create and provide data for location assets in your Google Ads account. The information about your business and images of your location are managed in your GBP account directly, not in Google Ads. GBP is only available in certain supported countries.

Location owner approval

The following is not allowed:

red x mark Advertising a business location without the explicit approval of the business owner at that location

Physical location unavailable

The following is not allowed:

red x mark Location specified is not recognised by Google.

  • Example: Address: 555 Martian Road, Massachusetts, Maldives

red x mark Location specified is for a closed location.

Product or service not relevant to location

The following is not allowed:

red x mark The location specified does not match the business running the ad.

Note: This restriction does not apply to affiliate location assets.

  • Example:
    • Advertiser is a bank in Florida and location specified is a bank in California.

red x mark The product or service in the ad isn’t sold or found at the location specified.

  • Examples:
    • Landing page is about refrigerators, location specified includes a supermarket chain that does not sell refrigerators.
    • Landing page is about refrigerators, location specified is a massage parlour.

Learn how to fix a disapproved ad or extension. If you can’t edit the online location to meet this requirement, upload a different location that complies with the policy. If you disagree with our decision or have fixed your asset, you can appeal the policy decision directly from your Google Ads account (if available). Alternatively, you can dispute policy decisions using the Disapproved ads and policy questions form.

Related policies and common disapprovals

The following Google Ads policies are especially relevant to this ad format and are often associated with disapprovals. Learn about what happens if you violate our policies.

Editorial

The standard requirements for clarity, correct spelling and use of capitalisation and symbols apply to all ads. See the Editorial policy for more information.

Misleading content

All information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information.

Unavailable offers

Products or services should be priced accurately, easily found at the ad's destination and match with headers and descriptions. See the Unavailable offers policy for more information.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.
For sitelinks, this means that link text should clearly and accurately indicate what kind of product, service or other content is found at the link’s destination.

Unsupported language

All ads and extensions must be written in a supported language and link to a destination in a supported language. See the Unsupported language policy for more information.

Trademarks

Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. Refer to the Trademarks policy for more information.

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