Location extension requirements

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Location extensions allow ads to include a business address, phone number and other information (e.g. business hours and ratings) about a specific business location. Location extensions are subject to the standard Google Ads policies and the requirements below.

Remember that location extensions get their information from your Google My Business (GMB) account and are only available in countries currently supported by Google My Business. This means that information about your business and images of your location are managed in your GMB account directly, not in Google Ads.

Location owner approval

The following is not allowed:

Advertising a business location without the explicit approval of the business owner at that location

Related policies and common disapprovals

The following Google Ads policies are especially relevant to location extensions and are often associated with disapprovals. Learn about what happens if you violate our policies.

Misleading content

All information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.

In the case of location extensions, make sure that the extension is relevant to the particular location you’re advertising, especially if the business has multiple locations.


Google may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. See the Trademarks policy for more information.
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