Update to Other Restricted Businesses policy (February 2024)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In February 2024, the Google Ads Other restricted businesses policy will be updated to restrict plumbing ads in the Netherlands. We will begin enforcing the policy update on 22 February 2024.

Ads for plumber services in the Netherlands will not serve. This policy update affects Google Ads (including Search, Display and YouTube).

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.

Please review this policy update to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before 22 February 2024.

(Posted on 23 January 2024)

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