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In December 2023, Google will provide more information about the business operations verification process as part of the advertiser verification programme. This update will add a step-by-step guide to complete business operations verification, clarify reasons for failing business operations verifications and add example scenarios in which an advertiser may be selected to complete business operations verification as part of the advertiser verification programme.
This update was made solely to provide additional information to advertisers and no changes to enforcement scope were made to the advertiser verification programme.
(Posted on 12 December 2023)