Update to Google Ads UK Financial Services Verification (February 2024)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In February 2024, Google will update its UK Financial Services Verification policy to require that FCA-registered firms who are seeking verification from public domain email addresses such as yahoo.com, outlook.com, and gmail.com must add a new User as a Google Ads contact that is an identical match to the FCA registered email address. Governmental entities who wish to apply for an exempt certificate must add a contact as a User to their Google Ads account who uses a gov.uk email domain.

(Posted on December 19, 2023)

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